Innovation in Beverage Equipment Crathco specializes in developing innovative, reliable, and space-saving beverage machines that cater to a wide range of frozen and cold drinks. This focus can be leveraged to offer customized beverage solutions and expand product offerings to refreshment-oriented foodservice businesses.

Strong Industry Recognition Receiving awards such as the Kitchen Innovations 2019 highlights Crathco's commitment to quality and innovation. Promoting this reputation can attract customers seeking state-of-the-art equipment and help establish premium branding in competitive markets.

Growth Through Strategic Acquisition As part of Electrolux since 2017, Crathco benefits from extensive resources and global reach. This strategic backing opens avenues for new markets, product lines, and sales channels, especially for businesses looking for reputable, reliable beverage equipment.

Focus on Customer Support Crathco emphasizes unmatched customer service and tailored beverage programs, providing opportunities to upsell maintenance services, consumables, and extended warranties, fostering long-term customer relationships and recurring revenue streams.

Market and Technology Use Utilizing a digital tech stack including Google Analytics and social media pixels, Crathco can target specific foodservice segments, gather market insights, and implement personalized marketing strategies to attract new clients and upsell existing accounts.