New Product Launch Wilbur Curtis recently launched their Nitro Infuser to capitalize on the nitro craze in cold coffee. This presents a prime opportunity to target operators looking to enhance their beverage offerings with trendy nitro-infused drinks.

Key Personnel Change With the appointment of Bryan Morford as the CEO, Wilbur Curtis is poised for potential strategic changes and expansion. Leveraging this leadership change can open doors for collaboration and new partnerships in the foodservice industry.

Acquisition by Groupe SEB The acquisition by Groupe SEB positions Wilbur Curtis as part of a global player in the professional coffee equipment market. Utilizing this acquisition as a value proposition can attract customers looking for a well-supported and diversified product range.

Innovative Product Line The launch of the GemX line of batch coffee brewers signifies Wilbur Curtis' commitment to innovation. Highlighting the advanced features and benefits of this new product line can attract customers seeking cutting-edge coffee brewing technology.

Industry Partnerships Collaborating with companies like Savvy Events, LLC reflects Wilbur Curtis' engagement with top sales executives in the industry. Leveraging these partnerships can provide access to a network of decision-makers and influencers for potential sales opportunities.