Market Leadership Wilbur Curtis is a well-established leader in the commercial coffee and tea brewing equipment industry with an extensive product portfolio, representing a significant market share that offers cross-selling and upselling opportunities to expand product lines.

Innovation Trends The company's recent launch of the Nitro Infuser and GemX line indicates a focus on trending specialty coffee formats, providing a pathway to target cafes and foodservice providers looking to innovate and differentiate their beverage offerings.

Customer Engagement Partnerships like the collaboration with Savvy Events and new executive leadership underscore an emphasis on customer engagement and adaptive marketing strategies—creating opportunities for tailored solutions and premium service packages.

Growth Potential With revenues estimated between $100 million and $1 billion and a recent acquisition by Groupe SEB, Wilbur Curtis demonstrates strong growth potential, making it a lucrative client for equipment upgrades, spares, and technology integrations.

Technology Integration Utilizing a modern tech stack including Drupal, Ruby on Rails, and cloud-based tools suggests openness to digital solutions and smart equipment integrations, opening doors for sales of IoT-enabled brewing systems, remote management, and software upgrades.