Innovation in Equipment Wilbur Curtis’s recent launch of the Nitro Infuser and the GemX line demonstrates a strong focus on innovative brewing equipment aligned with current market trends, offering opportunities to target coffee shops, bars, and foodservice operators seeking the latest technology.

Market Leadership As an internationally recognized leader with over 80 years of experience in commercial coffee and tea systems, Wilbur Curtis holds a reputable position that can be leveraged to upsell complementary high-end beverage equipment or maintenance services to premium clients.

Environmental Commitment The company's focus on innovation combined with their commitment to environmental responsibility suggests opportunities to promote eco-friendly products and sustainable solutions, appealing to clients with sustainability goals.

Strategic Acquisition Having been acquired by Groupe SEB in 2019, Wilbur Curtis benefits from enhanced resources and market reach, presenting prospects to introduce new product lines or cross-sell to a broader international customer base.

Growth & Expansion With revenue estimates between 50 and 100 million dollars and recent product launches, there is potential to expand sales efforts into emerging markets and specialty segments such as cold brew and specialty drinks, capitalizing on the growing demand for innovative beverage solutions.