New CEO Appointment Wilbur Curtis appointed Bryan Morford as the new CEO, signaling possible changes in company strategy and product offerings. This leadership change could present opportunities for partnerships or product collaborations.

Product Launches The recent launch of the Nitro Infuser and GemX line of batch coffee brewers demonstrates Wilbur Curtis' commitment to innovation. These new products provide sales teams with fresh offerings to present to clients, tapping into current trends in the market.

Acquisition by Groupe SEB Groupe SEB's acquisition of Wilbur Curtis opens up avenues for global expansion and access to new markets. Sales teams can leverage this acquisition to explore synergies between the two companies and target a broader customer base.

Industry Partnerships Collaborations with companies like Savvy Events showcase Wilbur Curtis' interest in engaging with the industry beyond just product sales. Sales reps can use these partnerships as a conversation starter and to build relationships within the food and beverage services sector.

Competitive Positioning In comparison with similar companies like La Marzocco and BUNN, Wilbur Curtis falls within the same revenue bracket. Understanding the strengths and weaknesses of competitors can help sales professionals tailor their pitches and highlight Wilbur Curtis' unique value propositions.