Clinical Partnerships Tap into local ophthalmology clinics in Grand Rapids for referrals and bundled eyewear offerings; create co-branded promotions and patient financing options to drive cross-selling and improve clinic-level loyalty.

Marketing Acceleration Offer outsourced digital marketing and analytics optimization to accelerate customer acquisition. With existing Google Analytics and Crazy Egg usage but a very small team, a managed service can handle local SEO, paid search, social campaigns, and conversion optimization to increase store visits and online orders.

Tech Modernization Modernize technology stack with end-to-end commerce and operations integration. Current tools show analytics and basic tech; propose a unified e-commerce platform, point-of-sale and payments integration (Waystar), inventory management, and back-office automation to reduce manual Excel work and scale as sales grow.

Operations Scale Enable scalable back-office and fulfillment processes. The revenue range and 0-1 employees indicate a need for outsourced operations, supplier integration, and order fulfillment support; offer procurement, inventory replenishment, and customer service outsourcing to support growth and multi-channel sales.

Differentiated Experience Differentiate through enhanced shopping experiences. Compete with national eyewear retailers by offering accessible, engaging digital experiences such as AR try-on, accessible storefronts via UserWay, and compelling product storytelling; position as a local, convenient alternative with strong online presence.