Credit Union Partnerships GrooveCar has a proven focus on credit unions and has formed notable collaborations with Fusion Auto Finance, as well as partnerships with UNFCU and Affinity FCU, creating opportunities to cross-sell its indirect auto lending, online research and shopping platform, and marketing services to additional credit unions seeking growth in member auto loans.

Indirect Lending Growth The CU Xpress Lease program and GrooveCar's long-standing emphasis on indirect auto lending position the company to help credit unions expand loan portfolios by offering lease options and enhanced member engagement powered by GrooveCar's platform and marketing services.

Marketing as Growth Full Tank Creative launched to provide custom, story-driven marketing strategies for GrooveCar's credit union partners, offering an upsell path to increase awareness and the products-per-member ratio alongside auto lending solutions.

Tech and Integration GrooveCar's modern tech stack and security initiatives support seamless online auto research, shopping, and loan origination experiences, presenting a compelling case to credit unions seeking smoother member journeys and potential integrations with their existing core systems.

Expansion Opportunities Past expansions and ongoing partnerships indicate growth potential across geographies, with recent credit union collaborations serving as proof points to onboard additional credit unions nationwide by showcasing proven leasing and online auto services.