GrooveCar Email Format

Financial ServicesNew York, United States11-50 Employees

GrooveCar is a financial services provider based in Farmingdale, New York, focused on automotive lending solutions for credit unions. Since 1999, it has offered leasing, retail, and marketing solutions designed to help credit unions close more auto loans and improve the member experience, often in collaboration with its sister company, Fusion Auto Finance. The company positions itself as a partner to credit unions, delivering tools and services that support online auto research, shopping, and indirect lending programs to expand member engagement and product uptake. Its activity includes expanding indirect auto retail programs through partnerships with credit unions and related marketing ventures, with recent developments including a new marketing arm and ongoing collaborations that broaden access to its programs. GrooveCar operates within the credit union-focused segment of the automotive finance industry and serves financial institutions seeking to enhance loan growth and member service in the used and new car markets.

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