Established Market Presence Gross Electric has a long-standing history dating back to 1910, establishing itself as a trusted provider in Northwest Ohio and Southeast Michigan. This extensive experience indicates a strong loyal customer base and deep local market penetration, presenting opportunities for targeted relationship-building and new product offerings.

Expansion Through Acquisition The recent acquisition of Country Squire in December 2022 demonstrates Gross Electric's strategic growth and renewed focus on downtown lighting and electrical supply retail. Sales teams can leverage this expansion to promote complementary product lines and capture increased market share.

Diverse Customer Base Serving contractors, commercial, institutional, and retail clients with extensive product options positions Gross Electric as a comprehensive electrical and lighting solutions provider. This diversity opens avenues for cross-selling, upselling, and developing tailored solutions for various segments.

Significant Revenue Scale With an estimated revenue between 100 and 250 million dollars and over 50 employees, Gross Electric targets mid-sized project opportunities. Reaching out with large-scale electrical and lighting solutions can align with their procurement needs and project scope.

Technology and Digital Presence The company's website and integration of tools like HubSpot suggest an active digital strategy. Sales efforts can focus on digital marketing, online product offerings, and CRM-driven engagement to maximize outreach and conversion opportunities.