Sustainable pedigree Groundwork’s long-standing commitment to organic and regenerative sourcing, energy-efficient roasting, and B Corp certification presents a compelling story for premium, sustainability-minded retailers and hospitality partners seeking ESG-aligned coffee programs.

Strategic partnerships Recent collaborations with Santa Monica Brew Works, WithMe Entertainment, and major venues like the Los Angeles Convention Center indicate a proven channel for co-branded products, exclusive offerings, and captive distribution in both beverage and foodservice environments.

Retail & wholesale expansion ROC coffee launch with major retailers (Whole Foods) and multiple café locations in Los Angeles and Portland demonstrate a scalable model for national expansion through grocery partnerships and branded cafés that can be replicated with new accounts.

Tech-enabled growth Adoption of diverse tech stack (QuickBooks, AWS, digital payments, advertising, and GDPR-friendly site controls) supports efficient B2B sales, e-commerce, and enterprise procurement, enabling streamlined onboarding for new wholesale clients.

Financial scale With revenue in the tens of millions and a mid-market footprint, Groundwork is positioned to pursue mid- to large-size accounts, regional distributors, and multi-site venue deals that require reliable, scalable supply and established sustainability credentials.