Insights

Strong Industry Position Groundwork demonstrates a solid foothold in the home improvement contractor software market with recent recognition as a nominee for startup and product of the year awards, indicating innovative offerings and market validation.

Recent Funding & Growth Having secured $1 million in pre-seed funding and generating revenues between 1 and 10 million dollars, Groundwork is positioned for scaling efforts and expanding its customer base within the niche software development industry.

Strategic Partnerships The collaboration with Marlon Blackwell Architects to design new residential projects suggests opportunities for cross-promotion and extending sales into architectural and design sectors aligned with the company's renovation and home improvement focus.

Innovative Sales Solutions Groundwork’s video and text-based collaboration tools dedicated to streamlining contractor sales processes present a compelling value proposition that can be tailored to attract additional professional service sectors interested in improving lead conversion.

Market Trends With a growing emphasis on remote interactions and digital sales channels in the construction and home improvement industries, Groundwork’s approach positions it well for market expansion as contractors seek more efficient, technology-driven sale methods.

Groundwork Tech Stack

Groundwork uses 8 technology products and services including LiveIntent, Amazon S3, Google Workspace, and more. Explore Groundwork's tech stack below.

  • LiveIntent
    Advertising
  • Amazon S3
    Content Delivery Network
  • Google Workspace
    Email
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Webflow
    Page Builders
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Groundwork's Email Address Formats

Groundwork uses at least 1 format(s):
Groundwork Email FormatsExamplePercentage
First@hellogroundwork.comJohn@hellogroundwork.com
45%
Middle@hellogroundwork.comMichael@hellogroundwork.com
5%
First@hellogroundwork.comJohn@hellogroundwork.com
45%
Middle@hellogroundwork.comMichael@hellogroundwork.com
5%

Frequently Asked Questions

Where is Groundwork's headquarters located?

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Groundwork's main headquarters is located at Zionsville, US. The company has employees across 1 continents, including North America.

What is Groundwork's official website and social media links?

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Groundwork's official website is hellogroundwork.com and has social profiles on LinkedInCrunchbase.

What is Groundwork's NAICS code?

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Groundwork's NAICS code is 5112 - Software Publishers.

How many employees does Groundwork have currently?

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As of July 2025, Groundwork has approximately 7 employees across 1 continents, including North America. Key team members include Director Of Sales: K. L.. Explore Groundwork's employee directory with LeadIQ.

What industry does Groundwork belong to?

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Groundwork operates in the Software Development industry.

What technology does Groundwork use?

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Groundwork's tech stack includes LiveIntentAmazon S3Google WorkspacejQueryHubSpotWebflowGoogle Tag ManagerGoogle Analytics.

What is Groundwork's email format?

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Groundwork's email format typically follows the pattern of First@hellogroundwork.com. Find more Groundwork email formats with LeadIQ.

How much funding has Groundwork raised to date?

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As of July 2025, Groundwork has raised $1M in funding. The last funding round occurred on Jul 24, 2023 for $1M.

When was Groundwork founded?

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Groundwork was founded in 2019.

Groundwork

Software DevelopmentZionsville, United States2-10 Employees

For Home Improvement Contractors, Groundwork is Lead Conversion Software that will streamline your sales process and increase your win rates so you can spend more time on things that matter.

Unlike the traditional sales process that relies on in-person appointments, Groundwork provides contractors video and text-based collaboration and lead management tools to guide your prospects through a professional process and secure more of your ideal projects.

--> No more wasted appointments
--> Streamline your sales process
--> Win more of your ideal projects

Section iconCompany Overview

Headquarters
Zionsville, US
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $1M

    Groundwork has raised a total of $1M of funding over 5 rounds. Their latest funding round was raised on Jul 24, 2023 in the amount of $1M.

  • $1M$10M

    Groundwork's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M

    Groundwork has raised a total of $1M of funding over 5 rounds. Their latest funding round was raised on Jul 24, 2023 in the amount of $1M.

  • $1M$10M

    Groundwork's revenue is estimated to be in the range of $1M$10M

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