Global scale Leverage Groupe Beneteau’s expansive international footprint and multi-brand portfolio to position cross-sell opportunities across their Boat division brands (Beneteau, Jeanneau, Lagoon, Prestige, Delphia, Excess, Four Winns, Wellcraft, Scarab) and Boating Solutions services to dealers and fleets in multiple regions.

Financing expansion Respond to their growing need for financing options by offering marine-specific lending programs, rent-to-own or fleet financing collaborations, especially as they expand in markets like Australia and North America where financing programs are being introduced or expanded.

Digital and services growth Capitalize on their adoption of SAP SuccessFactors, Salesforce Service Cloud, and cloud tooling by proposing tailored digital services, aftersales digital platforms, CRM-driven upsell campaigns, and service contracts or maintenance packages integrated with their Boating Solutions ecosystem.

New model rollout Position partnerships around the Cannes Yachting Festival and the NEO refit program to accelerate dealer network engagement, aftersales support, and pre-orders for the 24 new models, with targeted campaigns to capture early adopters and high-margin options.

Strategic partnerships Target alliance opportunities with their dealer network and third-party financing partners (e.g., Wells Fargo, InterMarine) to expand distribution, cross-border sales, and bundled offerings that combine boats, charters, marinas, and digital services into a cohesive value proposition.