Expansive Market Reach Groupe Chopard operates across a broad region in France with 132 points of sale, primarily in the eastern half of the country, providing multiple touchpoints for potential upselling or cross-selling of automotive services, including after-sales, accessories, and financing options.

Diverse Vehicle Portfolio The company distributes a wide range of brands across automotive and two-wheel segments, including luxury, mainstream, and electric vehicles, creating opportunities to tailor product bundles and promote emerging EV-related services like charging infrastructure.

Strong Industry Position As a top three distributor for brands like Peugeot, DS Automobiles, and Mercedes-Benz, Groupe Chopard is well-positioned to introduce new models or premium services, capitalizing on their leadership status in these segments.

Innovative Charging Solutions With a joint-venture focused on rapid recharging stations (Electra), there is a clear opportunity to promote EV adoption, aftermarket charging accessories, and maintenance services, especially as electric vehicle adoption increases.

Human-Centric Culture The company’s focus on employee engagement and a strong corporate culture suggests an emphasis on excellent customer service, which can be leveraged to upsell premium warranties, personalized financing, and customer loyalty programs aimed at retaining high-value clients.