Groupe Chopard
Retail Motor VehiclesBourgogne-Franche-Comté, France501-1000 Employees
Groupe Chopard is a regional automotive retailer operating across the eastern half of France, with a focus on distribution for passenger cars, motorcycles, utility vehicles, commercial trucks, and leisure and cycle products. The group represents a broad portfolio of brands across several segments, including mainstream car manufacturers such as Peugeot, Citroën, DS Automobiles, Opel, Mercedes-Benz, Kia, Toyota, Fiat, and luxury names, alongside motorcycle and scooter brands. Its operations encompass a network of points of sale and services that support vehicle sales, maintenance, and related mobility needs, reflecting a diversified approach within the retail motor vehicles industry. Based in Besançon, Bourgogne-Franche-Comté, the company emphasizes human and operational excellence as core values and has earned recognition as a Great Place To Work. It collaborates to advance fast charging infrastructure through a joint venture, highlighting involvement in the broader ecosystem of automotive electrification. Groupe Chopard positions itself as a major regional distributor with a significant footprint in the market, supported by a large workforce and a multi-brand, multi-segment strategy.
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