GroupM plista (no longer active) Email Format
Advertising ServicesBerlin, Germany11-50 Employees
GroupM plista was a small to mid-sized Berlin-based firm operating in the Advertising Services sector. It ran a data-driven native advertising platform designed to deliver native ad experiences informed by analytical insights. The company was acquired by GroupM in 2014 and now operates within GroupM's Nexus organization, no longer functioning as an independent entity. Its platform targeted advertisers seeking native advertising solutions in digital media. In 2017, Michel Gagnon was promoted to Global Managing Director, a development reported by Business Wire.