Grundéns Email Format

Retail Apparel and FashionVästra Götaland, Sweden51-200 Employees

Grundéns is a mid-sized company in the retail apparel and fashion sector, based in Borås, Västra Götaland, Sweden. The business traces its roots to the early 1900s when Carl Grundén, the son of a fisherman, began producing water-repellent garments designed to withstand the west coast’s harsh weather. Today it focuses on apparel intended to keep fishermen warm, dry, and safe in challenging conditions, serving both professional and recreational anglers across the globe. 

It positions itself in the global fishing apparel market as a provider of protective, performance-focused garments for water-based work and recreation. In February 2026 Grundéns named Andrew Gritzbaugh as Chief Executive Officer, representing a notable leadership change.

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