Insights

Growth momentum Grundéns is experiencing leadership changes with a new CEO as of February 2026, signaling a potential strategic reset and sales acceleration opportunities across distribution channels and key accounts.

Product expansion Recent launches including the Portal Gore-Tex wading jacket and the Spring/Summer 2025 collection indicate a cadence of innovative products, creating upsell and cross-sell opportunities within professional and recreational fishing segments.

Global partnerships New distribution agreements such as Moris Distribution in the Czech Republic and Slovakia expand geographic reach, suggesting target markets for sales outreach and channel partner programs.

Sustainability tilt Packaging improvements with Vela packaging and a stated commitment to ocean stewardship offer a narrative to align with sustainability-conscious retailers and environmental grants or programs.

Financial posture With estimated revenue between 100M and 250M and a mid-sized employee base, Grundéns presents opportunities for mid-market wholesale deals, private label partnerships, and scalable logistics arrangements.

Similar companies to Grundéns

Grundéns Tech Stack

Grundéns uses 8 technology products and services including Microsoft Advertising, Reddit Ads, GitHub, and more. Explore Grundéns's tech stack below.

Media & News

Grundéns's Email Address Formats

Grundéns uses at least 4 email formats:
Grundéns Email FormatsExamplePercentage
First.Last@grundens.comJohn.Doe@grundens.com
72%
FirstLast@grundens.comJohnDoe@grundens.com
11%
First@grundens.comJohn@grundens.com
11%
FLast@grundens.comJDoe@grundens.com
6%

Frequently Asked Questions

What is Grundéns's official website and social media links?

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Grundéns's official website is grundens.com and has social profiles on LinkedIn.

How much revenue does Grundéns generate?

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As of August 2026, Grundéns's annual revenue is estimated to be $100M - $250M.

What is Grundéns's NAICS code?

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Grundéns's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Grundéns have currently?

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As of August 2026, Grundéns has approximately 67 employees across 3 continents, including North America, Europe and South America. Key team members include Ceo: P. S., President: C. M. and Director Of Project Management And Process Improvement: K. A. Explore Grundéns's employee directory with LeadIQ.

What industry does Grundéns belong to?

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Grundéns operates in the Retail Apparel and Fashion industry.

What technology does Grundéns use?

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Grundéns's tech stack includes Microsoft Advertising, Reddit Ads, GitHub, HashiCorp Terraform, Zendesk, Microsoft Dynamics, Microsoft Azure and Paylocity.

What is Grundéns's email format?

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Grundéns's email format typically follows the pattern of First.Last@grundens.com. Find more Grundéns email formats with LeadIQ.

When was Grundéns founded?

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Grundéns was founded in 1911.
Grundéns logo

Grundéns

Retail Apparel and FashionVästra Götaland, Sweden51-200 Employees

Grundéns is a mid-sized company in the retail apparel and fashion sector, based in Borås, Västra Götaland, Sweden. The business traces its roots to the early 1900s when Carl Grundén, the son of a fisherman, began producing water-repellent garments designed to withstand the west coast’s harsh weather. Today it focuses on apparel intended to keep fishermen warm, dry, and safe in challenging conditions, serving both professional and recreational anglers across the globe. 

It positions itself in the global fishing apparel market as a provider of protective, performance-focused garments for water-based work and recreation. In February 2026 Grundéns named Andrew Gritzbaugh as Chief Executive Officer, representing a notable leadership change.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1911
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Grundéns's revenue is estimated to be in the range of $100M - $250M

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