Insights

Growing Market Presence Grundéns is actively expanding its global footprint through new distributor partnerships such as Moris Distribution in Central Europe and strategic participation in industry events like the Irish Skipper Expo 2025, creating exceptional opportunities to introduce complementary fishing gear and apparel to new markets.

Innovative Product Launches Recent launches like the Portal Gore-Tex wading jacket and Herkules bib pant demonstrate Grundéns commitment to integrating advanced technology into their product line, signaling opportunities for upselling premium technical gear to dedicated professionals and enthusiasts seeking top-tier performance.

Sustainable Packaging Focus With the introduction of Vela biodegradable packaging for their entire apparel collection, Grundéns appeals to environmentally conscious consumers, opening avenues to promote eco-friendly product lines and grow sales within the sustainable fishing and outdoor communities.

Leadership and Market Strategy The recent appointment of Janne Mahlamäki as General Manager for EMEA indicates a focus on regional growth and market penetration, suggesting potential for tailored sales initiatives if aligned with local customer needs and regional distribution channels.

Financial Opportunity With a revenue estimated between 100M and 250M, Grundéns operates in a lucrative segment of the fishing and outdoor apparel industry, offering significant potential for expanding sales through targeted marketing of high-performance, durable, and sustainably produced products to both professional and recreational markets.

Grundéns Tech Stack

Grundéns uses 8 technology products and services including TikTok Pixel, Facebook Pixel, WooCommerce, and more. Explore Grundéns's tech stack below.

  • TikTok Pixel
    Analytics
  • Facebook Pixel
    Analytics
  • WooCommerce
    E-commerce
  • Underscore.js
    Javascript Libraries
  • PayPal
    Payment Processing
  • HTTP/3
    Web & Portal Technology
  • Swym Wishlist Plus
    Web Platform Extensions
  • Fast Bundle
    Web Platform Extensions

Media & News

Grundéns's Email Address Formats

Grundéns uses at least 1 format(s):
Grundéns Email FormatsExamplePercentage
First.Last@grundens.comJohn.Doe@grundens.com
70%
FirstLast@grundens.comJohnDoe@grundens.com
12%
First@grundens.comJohn@grundens.com
11%
FLast@grundens.comJDoe@grundens.com
7%

Frequently Asked Questions

Where is Grundéns's headquarters located?

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Grundéns's main headquarters is located at 5d Nils Jakobsonsgatan, Box 964. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Grundéns's official website and social media links?

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Grundéns's official website is grundens.com and has social profiles on LinkedIn.

What is Grundéns's SIC code NAICS code?

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Grundéns's SIC code is 7221 - Photographic Studios, Portrait NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Grundéns have currently?

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As of December 2025, Grundéns has approximately 61 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Ceo: D. M.Chief Marketing Officer: M. J.President: C. M.. Explore Grundéns's employee directory with LeadIQ.

What industry does Grundéns belong to?

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Grundéns operates in the Retail Apparel and Fashion industry.

What technology does Grundéns use?

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Grundéns's tech stack includes TikTok PixelFacebook PixelWooCommerceUnderscore.jsPayPalHTTP/3Swym Wishlist PlusFast Bundle.

What is Grundéns's email format?

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Grundéns's email format typically follows the pattern of First.Last@grundens.com. Find more Grundéns email formats with LeadIQ.

When was Grundéns founded?

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Grundéns was founded in 1911.

Grundéns

Retail Apparel and FashionVästra Götaland, Sweden51-200 Employees

Our story started at the beginning of the 20th century, when Carl Grundén, the son of a fisherman, grew tired of the unforgiving weather on the west coast of Sweden.

He decided to make something for people with passion for fishing, and started manufacturing water repellent garments to withstand the forces of nature – keeping all men and women warm, dry and safe when doing what they love. Today we carry on the tradition of developing products you can trust. We help fishermen, both professional and recreational face any condition on waters across the globe.

Fishing Feeds Us

The Grundéns family believes that fishing feeds us, all of us – physically and emotionally. It is our livelihood and our passion. Fishing is about the respect for nature and its elements, the thrill of the catch, as well as the greater journey and the stories we bring back. It is our collective responsibility to insure that our children will have the opportunity to have a relationship with fishing.We are the stewards of the ocean and we must take that responsibility seriously. We want to be proud of how we act when no one is looking. Conscious action means being curious about and responsive to new technology, research and methods. It means supporting natural resource protection and doing our part to keep the oceans healthy. We want the relationship between fish and people to feed us – mind, body and soul – forever. Because without fish, there is no fishing.

We are fishing

Section iconCompany Overview

Headquarters
5d Nils Jakobsonsgatan, Box 964
SIC Code
7221 - Photographic Studios, Portrait
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1911
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Grundéns's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Grundéns's revenue is estimated to be in the range of $100M$250M

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