Insights

Growth Opportunity Strong revenue range and global fishing focus indicate potential for expanding distribution channels, particularly in regions with active commercial fishing sectors and outdoor retailers aligned with protective apparel.

New Leadership Recent CEO appointment signals strategic shifts; approach as a doorway to targeted enterprise partnerships, retailer collaborations, and refreshed go-to-market initiatives to accelerate channel growth.

Product Innovations Recent launches such as Portal Gore-Tex jacket and Moris Distribution expansion show commitment to high-performance technical gear, creating opportunities for premium retailers and sponsorships with fishing fleets, guides, and pro-staff programs.

Sustainability Edge Vela packaging upgrade and emphasis on ocean stewardship can be leveraged in sustainability-conscious sales pitches to retailers seeking eco-friendly branding and compliant packaging solutions.

Global Expansion Distributor partnerships in Europe and presence at industry events highlight willingness to broaden international footprint, presenting targets for regional wholesalers, e-commerce partners, and strategic OEM/branding collaborations.

Grundéns Tech Stack

Grundéns uses 8 technology products and services including Reddit Ads, Google Analytics 4, Google Analytics Enhanced eCommerce, and more. Explore Grundéns's tech stack below.

  • Reddit Ads
    Advertising
  • Google Analytics 4
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • GitHub Actions
    Devops
  • Alpine.js
    Javascript Frameworks
  • Microsoft Office
    Office Suites
  • HTTP/3
    Web & Portal Technology
  • Fast Bundle
    Web Platform Extensions

Media & News

Grundéns's Email Address Formats

Grundéns uses at least 1 format(s):
Grundéns Email FormatsExamplePercentage
First.Last@grundens.comJohn.Doe@grundens.com
72%
FirstLast@grundens.comJohnDoe@grundens.com
11%
First@grundens.comJohn@grundens.com
11%
FLast@grundens.comJDoe@grundens.com
6%

Frequently Asked Questions

What is Grundéns's official website and social media links?

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Grundéns's official website is grundens.com and has social profiles on LinkedIn.

How much revenue does Grundéns generate?

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As of July 2026, Grundéns's annual revenue is estimated to be $100M - $250M.

What is Grundéns's NAICS code?

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Grundéns's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Grundéns have currently?

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As of July 2026, Grundéns has approximately 64 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Ceo: P. S.President: C. M.Director Fabril: J. S. T. S.. Explore Grundéns's employee directory with LeadIQ.

What industry does Grundéns belong to?

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Grundéns operates in the Retail Apparel and Fashion industry.

What technology does Grundéns use?

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Grundéns's tech stack includes Reddit AdsGoogle Analytics 4Google Analytics Enhanced eCommerceGitHub ActionsAlpine.jsMicrosoft OfficeHTTP/3Fast Bundle.

What is Grundéns's email format?

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Grundéns's email format typically follows the pattern of First.Last@grundens.com. Find more Grundéns email formats with LeadIQ.

When was Grundéns founded?

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Grundéns was founded in 1911.
Grundéns logo

Grundéns

Retail Apparel and FashionVästra Götaland, Sweden51-200 Employees

Grundéns is a mid-sized company in the retail apparel and fashion sector, based in Borås, Västra Götaland, Sweden. The business traces its roots to the early 1900s when Carl Grundén, the son of a fisherman, began producing water-repellent garments designed to withstand the west coast’s harsh weather. Today it focuses on apparel intended to keep fishermen warm, dry, and safe in challenging conditions, serving both professional and recreational anglers across the globe. 

It positions itself in the global fishing apparel market as a provider of protective, performance-focused garments for water-based work and recreation. In February 2026 Grundéns named Andrew Gritzbaugh as Chief Executive Officer, representing a notable leadership change.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1911
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Grundéns's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Grundéns's revenue is estimated to be in the range of $100M - $250M

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