Growing Retail Presence Avenida has expanded significantly since its inception in 1978, now operating over 180 stores across 17 Brazilian states and the Federal District, indicating a strong regional footprint that presents numerous expansion and partnership opportunities.

Strategic Acquisition Being acquired by Pepkor and aligned with PEP Africa's expansion plans in Brazil suggest ongoing growth initiatives and potential for tailored retail solutions, store upgrades, or technology services that support their market expansion.

Market Positioning As a leader in affordable fashion with a focus on accessible pricing, Avenida targets cost-conscious consumers, offering opportunities to collaborate on promotions, loyalty programs, or supply chain efficiencies aimed at value-driven shoppers.

Digital Engagement Utilizing multiple digital marketing tools including Facebook Pixel and LinkedIn Ads, Avenida actively engages with customers online, which opens doors for targeted digital campaigns, personalized marketing services, and e-commerce optimization.

Economic Impact With over 3,000 jobs created predominantly for women, Avenida demonstrates a strong community and social focus, providing avenues for Corporate Social Responsibility programs, employee engagement initiatives, and CSR-focused sales collaborations.