GRUPO SBF
Spectator SportsSão Paulo, Brazil1001-5000 Employees
GRUPO SBF is a Brazilian group formed by two major sporting goods retailers—Centauro, the largest sporting goods chain in Latin America, and Fisia, Nike’s official distributor in Brazil. The company operates through an integrated retail model that combines physical stores with digital channels to serve everyday athletes and sports enthusiasts. Its objective is to improve the experience of people who practice, follow, or live sport, guiding its growth strategy and decisions. Based in São Paulo, Brazil, the group maintains a broad presence across the country with a sizable workforce supporting offices, stores, and distribution centers. In the spectator sports industry, it positions itself as a leading retailer and distributor that connects consumers with prominent brands and a wide range of sporting goods, spanning both in-store and online environments.