Next-Gen Barcode Opportunity GS1 Australia is aligned with leading scanning providers to support the transition to next‑generation barcodes powered by GS1 standards, creating sales opportunities for end-to-end upgrades across retailers, manufacturers and logistics partners needing integrated hardware, software and data capture solutions.

Pharma Mobile Information A collaboration with Google to bring medicine information to smartphones opens business doors with pharmaceutical brands, pharmacies and health tech integrators for QR-based product data, digital labeling, recalls and patient safety apps tied to GS1 identifiers.

Circular Economy Momentum A strategic partnership with the Centre of Excellence signals opportunities with consumer brands and packaging suppliers to implement circular economy programs using GS1 data standards, end-of-life tracking and sustainability reporting.

Scale of Standards GS1 Australia's broad network and scale offer a compelling value proposition for large enterprises seeking enterprise‑wide GS1 standard adoption, data quality governance and cross‑channel traceability across physical and digital channels.

Digital Identity and QR The launch of the next generation QR Codes and serialization partnerships positions GS1 Australia to help brands deploy digital product identities, enhance recall management, anti‑counterfeiting, and consumer engagement through GS1‑compliant QR experiences.