Leadership Transition The recent change in GSD&M’s leadership with Lee Newman taking over as president and Duff Stewart stepping down as CEO presents an opportunity to engage in strategic conversations centered on organizational growth and leadership support services.

Expanding Creative Campaigns GSD&M’s recent development of flagship campaigns like The Big Flex demonstrates their focus on large-scale, multi-platform content. This opens avenues for collaboration on innovative media production, digital integration, and brand storytelling solutions.

Growing Client Portfolio As a full-service agency committed to aligning brand purpose with market success, GSD&M is well-positioned to expand its client base, especially among organizations seeking purpose-driven marketing and holistic advertising strategies.

Technology Integration With their adoption of sophisticated tech tools such as Domo, Khoros, and ADP HRMS, GSD&M prioritizes data-driven decision-making and employee engagement, indicating opportunities for vendors providing marketing analytics, social media management, or HR solutions.

Market Positioning Operating within a competitive landscape alongside agencies like Ogilvy and TBWA, GSD&M’s focus on purpose-led growth and innovative media campaigns can be promoted to clients looking for dedicated partners who combine creativity with strategic impact.