Regional dominance GSP operates with regional coverage in Central America and has grown into one of the region's largest promotional houses through a 360-degree portfolio, presenting a strong cross-border sales opportunity for integrated field marketing and experiential campaigns.

End-to-end services With a 360-degree solutions portfolio that started in product placement and impulse, GSP offers end-to-end Field Marketing services, enabling cross-selling of creative, execution, and analytics to clients seeking comprehensive campaigns.

Strong client growth potential A sizable workforce (over 500 employees) and a revenue range of 100–250 million USD indicate capacity for larger, multi-market engagements and extended service wrappers for existing clients seeking scale.

Digital and creative capabilities Technology stack includes WordPress, Adobe Creative Suite, Yoast SEO, and WhatsApp Business, suggesting opportunities to upsell digital content, SEO-driven campaigns, and omni-channel engagement solutions.

Experience with promotions GSP’s long-standing history since 15 years, and the México-based merger, imply established regional relationships and track record that can be leveraged to win new brands looking for localized regional expertise and reliable execution partners.