GU Energy Labs / Advanced Food Concepts Email Format

Food and Beverage ServicesCalifornia, United States51-200 Employees

GU Energy Labs, also known as Advanced Food Concepts, is a Berkeley, California-based company in the food and beverage services sector that has served athletic communities since 1993. It develops and sells fast-acting energy, hydration, and muscle-recovery products designed for athletes and active individuals who push through limits. The company emphasizes core values such as passion for the work, athleticism, innovation, longevity, collaboration, and accountability, which shape its culture and decisions. A recent development includes the March 2026 launch of Sour Peach for its Original Energy Gel lineup, and the extension of its sponsorship of the Western States 100-mile Endurance Run through 2029.

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