Insights

Strong Endurance Partnerships GU Energy Labs actively sponsors and partners with major endurance events such as Western States 100-mile Endurance Run, Austin Marathon, and Triathlon races, creating opportunities to engage with dedicated endurance athletes and event organizers for product placements, branded collaborations, and sponsorship packages.

Diverse & Growing Product Line The company regularly launches new flavors like Pumpkin Spice and Salted Lime ROCTANE, indicating an openness to product innovation and seasonal offerings, which can be leveraged to introduce complementary products, seasonal campaigns, or starter kits targeting flavor-conscious consumers.

Leadership Visibility With Magdalena Boulet's promotion to President and a focus on company values centered around innovation and collaboration, there is potential to showcase leadership stories and sustainability initiatives to resonate with health-conscious and socially responsible customers.

Technology Utilization GU’s use of multiple digital tools including WordPress, Tableau, and Envoy suggests they prioritize data-driven marketing, user engagement, and streamlined operations, providing opportunities to propose advanced marketing solutions or analytics services to enhance their customer outreach.

Market Position & Revenue With an estimated revenue of over 100 million dollars and comparable companies focusing on hydration and nutrition, there is a significant opportunity to target business development by offering premium distribution channels, private label manufacturing, or expanded retail partnerships in the sports nutrition sector.

GU Energy Labs / Advanced Food Concepts Tech Stack

GU Energy Labs / Advanced Food Concepts uses 8 technology products and services including AdRoll, jsDelivr, Cloudflare, and more. Explore GU Energy Labs / Advanced Food Concepts's tech stack below.

  • AdRoll
    Advertising
  • jsDelivr
    Content Delivery Network
  • Cloudflare
    Content Management System
  • RSS
    Content Management System
  • List.js
    Javascript Libraries
  • MobX
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • EasyGift
    Web Platform Extensions

Media & News

GU Energy Labs / Advanced Food Concepts's Email Address Formats

GU Energy Labs / Advanced Food Concepts uses at least 1 format(s):
GU Energy Labs / Advanced Food Concepts Email FormatsExamplePercentage
FLast@guenergy.comJDoe@guenergy.com
84%
Last@guenergy.comDoe@guenergy.com
12%
FirstLast@guenergy.comJohnDoe@guenergy.com
2%
First@guenergy.comJohn@guenergy.com
2%

Frequently Asked Questions

What is GU Energy Labs / Advanced Food Concepts's phone number?

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You can contact GU Energy Labs / Advanced Food Concepts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GU Energy Labs / Advanced Food Concepts's official website and social media links?

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GU Energy Labs / Advanced Food Concepts's official website is guenergy.com and has social profiles on LinkedIn.

What is GU Energy Labs / Advanced Food Concepts's NAICS code?

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GU Energy Labs / Advanced Food Concepts's NAICS code is 722 - Food Services and Drinking Places.

How many employees does GU Energy Labs / Advanced Food Concepts have currently?

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As of December 2025, GU Energy Labs / Advanced Food Concepts has approximately 142 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: L. L.Vp Of Sales: J. P.Vp Of Operations: A. S.. Explore GU Energy Labs / Advanced Food Concepts's employee directory with LeadIQ.

What industry does GU Energy Labs / Advanced Food Concepts belong to?

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GU Energy Labs / Advanced Food Concepts operates in the Food and Beverage Services industry.

What technology does GU Energy Labs / Advanced Food Concepts use?

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GU Energy Labs / Advanced Food Concepts's tech stack includes AdRolljsDelivrCloudflareRSSList.jsMobXCloudflare Bot ManagementEasyGift.

What is GU Energy Labs / Advanced Food Concepts's email format?

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GU Energy Labs / Advanced Food Concepts's email format typically follows the pattern of FLast@guenergy.com. Find more GU Energy Labs / Advanced Food Concepts email formats with LeadIQ.

When was GU Energy Labs / Advanced Food Concepts founded?

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GU Energy Labs / Advanced Food Concepts was founded in 1993.

GU Energy Labs / Advanced Food Concepts

Food and Beverage ServicesCalifornia, United States51-200 Employees

We Feed The Need to Move!

Since 1993, we have been a company dedicated to athleticism.  We offer fast-acting energy, hydration, and muscle-rebuilding recovery products in support of athletes and an encouraging community of people committed to pushing through limits and reaching for challenges.  We believe movement, regardless of intensity and distance, is the key to longevity and happiness.

Our Core Values are alive in everything we do at GU.  Authored by a cross functional group of employees – these values are what we see, feel, touch, and hear in our company culture:

• Love. Be passionate about GU and compassionate toward each other. Love what we do!
• Athleticism. Respect the effort and achievement of all athletes and live your best athletic life.     
• Innovation. Strive for innovation and improvement in everything you create, make, and do. Be curious. 
• Longevity. Make decisions that are sustainable over the long term for our customers, company, and planet. 
• Collaboration. Work toward team goals, recognize assists from others, and celebrate wins together.  
• Accountability. Be responsible for your actions and keep your commitments.

We provide medical, dental, vision, matched 401K, & additional benefits, industry discounts, and more. 
 
Want to join the GU Crew?  Check out our openings by visiting us at www.guenergy.com/careers

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    GU Energy Labs / Advanced Food Concepts's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    GU Energy Labs / Advanced Food Concepts's revenue is estimated to be in the range of $100M$250M

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