Insights

Product Innovation Opportunities GU Energy Labs frequently launches new flavors such as Sour Peach and Pumpkin Spice, indicating a strong focus on product innovation and flavor diversification. There is potential to collaborate on developing exclusive or seasonal flavors to attract niche markets and enhance brand engagement.

Endurance Market Expansion The company's active sponsorship of endurance events like the Western States 100 and Austin Marathon, along with extended partnerships, highlights significant opportunities to expand sales in the endurance sports segment by offering tailored fueling solutions and branded product lines for event participants.

Sustainable Growth Focus GU emphasizes longevity and sustainability in its core values, suggesting a readiness to explore environmentally friendly packaging and ingredients. Business development efforts could leverage this commitment to appeal to eco-conscious consumers and retail partners prioritizing sustainability.

Community and Collaboration Strong community engagement through collaborations with Rising Hearts and other organizations showcases potential to develop co-branded products or sponsorships aimed at diverse athlete demographics, enhancing market reach and brand loyalty.

Digital and Data Capabilities GU Energy's use of advanced tools such as Tableau and WordPress indicates a sophisticated approach to data analytics and digital marketing. This facilitates targeted sales strategies, personalization, and expansion into new online distribution channels.

GU Energy Labs / Advanced Food Concepts Tech Stack

GU Energy Labs / Advanced Food Concepts uses 8 technology products and services including AdRoll, jQuery CDN, jsDelivr, and more. Explore GU Energy Labs / Advanced Food Concepts's tech stack below.

  • AdRoll
    Advertising
  • jQuery CDN
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • BunnyCDN
    Content Delivery Network
  • Glider.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • reCAPTCHA
    Security
  • Gravity Forms
    Web Platform Extensions

Media & News

GU Energy Labs / Advanced Food Concepts's Email Address Formats

GU Energy Labs / Advanced Food Concepts uses at least 1 format(s):
GU Energy Labs / Advanced Food Concepts Email FormatsExamplePercentage
FLast@guenergy.comJDoe@guenergy.com
84%
Last@guenergy.comDoe@guenergy.com
12%
FirstLast@guenergy.comJohnDoe@guenergy.com
2%
First@guenergy.comJohn@guenergy.com
2%

Frequently Asked Questions

Where is GU Energy Labs / Advanced Food Concepts's headquarters located?

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GU Energy Labs / Advanced Food Concepts's main headquarters is located at 1609 4th Street Berkeley, California 94710 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is GU Energy Labs / Advanced Food Concepts's phone number?

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You can contact GU Energy Labs / Advanced Food Concepts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GU Energy Labs / Advanced Food Concepts's official website and social media links?

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GU Energy Labs / Advanced Food Concepts's official website is guenergy.com and has social profiles on LinkedIn.

What is GU Energy Labs / Advanced Food Concepts's SIC code NAICS code?

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GU Energy Labs / Advanced Food Concepts's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does GU Energy Labs / Advanced Food Concepts have currently?

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As of June 2026, GU Energy Labs / Advanced Food Concepts has approximately 144 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: L. L.Vp Of People & Community: A. L. M.Vp Of Sales: J. P.. Explore GU Energy Labs / Advanced Food Concepts's employee directory with LeadIQ.

What industry does GU Energy Labs / Advanced Food Concepts belong to?

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GU Energy Labs / Advanced Food Concepts operates in the Food and Beverage Services industry.

What technology does GU Energy Labs / Advanced Food Concepts use?

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GU Energy Labs / Advanced Food Concepts's tech stack includes AdRolljQuery CDNjsDelivrBunnyCDNGlider.jsjQueryreCAPTCHAGravity Forms.

What is GU Energy Labs / Advanced Food Concepts's email format?

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GU Energy Labs / Advanced Food Concepts's email format typically follows the pattern of FLast@guenergy.com. Find more GU Energy Labs / Advanced Food Concepts email formats with LeadIQ.

When was GU Energy Labs / Advanced Food Concepts founded?

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GU Energy Labs / Advanced Food Concepts was founded in 1993.

GU Energy Labs / Advanced Food Concepts

Food and Beverage ServicesCalifornia, United States51-200 Employees

We Feed The Need to Move!

Since 1993, we have been a company dedicated to athleticism.  We offer fast-acting energy, hydration, and muscle-rebuilding recovery products in support of athletes and an encouraging community of people committed to pushing through limits and reaching for challenges.  We believe movement, regardless of intensity and distance, is the key to longevity and happiness.

Our Core Values are alive in everything we do at GU.  Authored by a cross functional group of employees – these values are what we see, feel, touch, and hear in our company culture:

• Love. Be passionate about GU and compassionate toward each other. Love what we do!
• Athleticism. Respect the effort and achievement of all athletes and live your best athletic life.     
• Innovation. Strive for innovation and improvement in everything you create, make, and do. Be curious. 
• Longevity. Make decisions that are sustainable over the long term for our customers, company, and planet. 
• Collaboration. Work toward team goals, recognize assists from others, and celebrate wins together.  
• Accountability. Be responsible for your actions and keep your commitments.

We provide medical, dental, vision, matched 401K, & additional benefits, industry discounts, and more. 
 
Want to join the GU Crew?  Check out our openings by visiting us at www.guenergy.com/careers

Section iconCompany Overview

Headquarters
1609 4th Street Berkeley, California 94710 United States
Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    GU Energy Labs / Advanced Food Concepts's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    GU Energy Labs / Advanced Food Concepts's revenue is estimated to be in the range of $100M$250M

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