Insights

Strategic Sponsorships GU Energy Labs actively sponsors and partners with prominent endurance events such as the Western States 100-mile Endurance Run, Austin Marathon, and Triathlon events. These partnerships present opportunities to introduce targeted product bundles, sponsorship-exclusive offers, and branded merchandise for event participants and spectators.

Product Innovation Leadership The company's recent launch of flavor variants like Pumpkin Spice and Salted Lime ROCTANE indicates a focus on flavor diversification to attract flavor-conscious athletes. Business development efforts could explore co-branded product lines or flavor collaborations with specialty retailers to boost appeal.

Growth in Endurance Market GU Energy's sustained engagement with endurance sports and its extended sponsorship agreements demonstrate strong positioning in the endurance nutrition niche. Exploring partnerships with boutique gyms, sports academies, and endurance training programs can open new channels for distribution and brand awareness.

Community and Inclusion Focus Collaborations with Rising Hearts to sponsor indigenous runners highlight a commitment to community engagement and diversity. This focus offers opportunities for corporate wellness programs or inclusive marketing campaigns that resonate with diverse athlete demographics.

Digital Engagement Potential GU Energy employs a variety of digital tools and maintains an active website with career opportunities, suggesting room to expand digital marketing strategies. Developing targeted online campaigns, athlete testimonials, and social media collaborations can increase direct-to-consumer sales and brand loyalty.

GU Energy Labs / Advanced Food Concepts Tech Stack

GU Energy Labs / Advanced Food Concepts uses 8 technology products and services including AdRoll, Cloudflare, RSS, and more. Explore GU Energy Labs / Advanced Food Concepts's tech stack below.

  • AdRoll
    Advertising
  • Cloudflare
    Content Management System
  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • Moment.js
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • X-XSS-Protection
    Security
  • HulkApps Form Builder
    Web Platform Extensions

Media & News

GU Energy Labs / Advanced Food Concepts's Email Address Formats

GU Energy Labs / Advanced Food Concepts uses at least 1 format(s):
GU Energy Labs / Advanced Food Concepts Email FormatsExamplePercentage
FLast@guenergy.comJDoe@guenergy.com
84%
Last@guenergy.comDoe@guenergy.com
12%
FirstLast@guenergy.comJohnDoe@guenergy.com
2%
First@guenergy.comJohn@guenergy.com
2%

Frequently Asked Questions

Where is GU Energy Labs / Advanced Food Concepts's headquarters located?

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GU Energy Labs / Advanced Food Concepts's main headquarters is located at 1609 4th street Berkeley, CA 94710 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is GU Energy Labs / Advanced Food Concepts's phone number?

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You can contact GU Energy Labs / Advanced Food Concepts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GU Energy Labs / Advanced Food Concepts's official website and social media links?

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GU Energy Labs / Advanced Food Concepts's official website is guenergy.com and has social profiles on LinkedIn.

How much revenue does GU Energy Labs / Advanced Food Concepts generate?

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As of September 2025, GU Energy Labs / Advanced Food Concepts's annual revenue reached $35M.

What is GU Energy Labs / Advanced Food Concepts's NAICS code?

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GU Energy Labs / Advanced Food Concepts's NAICS code is 722 - Food Services and Drinking Places.

How many employees does GU Energy Labs / Advanced Food Concepts have currently?

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As of September 2025, GU Energy Labs / Advanced Food Concepts has approximately 141 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: L. L.Owner: B. A.Owner: C. T.. Explore GU Energy Labs / Advanced Food Concepts's employee directory with LeadIQ.

What industry does GU Energy Labs / Advanced Food Concepts belong to?

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GU Energy Labs / Advanced Food Concepts operates in the Food and Beverage Services industry.

What technology does GU Energy Labs / Advanced Food Concepts use?

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GU Energy Labs / Advanced Food Concepts's tech stack includes AdRollCloudflareRSSOpen GraphMoment.jsVideo.jsX-XSS-ProtectionHulkApps Form Builder.

What is GU Energy Labs / Advanced Food Concepts's email format?

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GU Energy Labs / Advanced Food Concepts's email format typically follows the pattern of . Find more GU Energy Labs / Advanced Food Concepts email formats with LeadIQ.

When was GU Energy Labs / Advanced Food Concepts founded?

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GU Energy Labs / Advanced Food Concepts was founded in 1993.
GU Energy Labs / Advanced Food Concepts

GU Energy Labs / Advanced Food Concepts

Food and Beverage ServicesCalifornia, United States51-200 Employees

We Feed The Need to Move!

Since 1993, we have been a company dedicated to athleticism.  We offer fast-acting energy, hydration, and muscle-rebuilding recovery products in support of athletes and an encouraging community of people committed to pushing through limits and reaching for challenges.  We believe movement, regardless of intensity and distance, is the key to longevity and happiness.

Our Core Values are alive in everything we do at GU.  Authored by a cross functional group of employees – these values are what we see, feel, touch, and hear in our company culture:

• Love. Be passionate about GU and compassionate toward each other. Love what we do!
• Athleticism. Respect the effort and achievement of all athletes and live your best athletic life.     
• Innovation. Strive for innovation and improvement in everything you create, make, and do. Be curious. 
• Longevity. Make decisions that are sustainable over the long term for our customers, company, and planet. 
• Collaboration. Work toward team goals, recognize assists from others, and celebrate wins together.  
• Accountability. Be responsible for your actions and keep your commitments.

We provide medical, dental, vision, matched 401K, & additional benefits, industry discounts, and more. 
 
Want to join the GU Crew?  Check out our openings by visiting us at www.guenergy.com/careers

Section iconCompany Overview

Headquarters
1609 4th street Berkeley, CA 94710 US
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    GU Energy Labs / Advanced Food Concepts's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    GU Energy Labs / Advanced Food Concepts's revenue is in the range of $10M$50M

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