Insights

Acquisition Target Guiabolso was acquired by PicPay in July 2021, indicating potential for cross-sell opportunities within the PicPay ecosystem and access to a broader user base for loyalty, open banking, or financial services expansion.

Open Banking Leader As a pioneer with the first automated personal finance app in Brazil and a focus on open banking services, Guiabolso represents a strategic partner for APIs, data integrations, and fintech collaboration to accelerate digital wallet and lending product capabilities.

High User Reach With more than 4 million users and partnerships with notable investors, Guiabolso has a large, engaged user base ideal for onboarding, credit offerings, budgeting tools, or targeted financial wellness campaigns.

Security & Trust Guiabolso emphasizes transparency and security, supported by advisors in cyber security and strong governance. This positions them well for co-branded secure solutions, fraud prevention services, and compliance-oriented fintech products.

Growth & Talent A growth-focused fintech with significant funding history and international recognition presents opportunities for enterprise partnerships, technology services, and potential collaboration on innovation labs or joint go-to-market programs.

Guiabolso Tech Stack

Guiabolso uses 8 technology products and services including Hotjar, Amazon Web Services, Imperva Incapsula, and more. Explore Guiabolso's tech stack below.

  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Imperva Incapsula
    Content Delivery Network
  • Atlassian Jira
    Issue Trackers
  • jQuery Migrate
    Javascript Libraries
  • Python
    Programming Languages
  • Cloudflare Bot Management
    Security
  • Google Analytics
    Web Analytics

Guiabolso's Email Address Formats

Guiabolso uses at least 1 format(s):
Guiabolso Email FormatsExamplePercentage
First.Last@guiabolso.com.brJohn.Doe@guiabolso.com.br
80%
First.Middle@guiabolso.com.brJohn.Michael@guiabolso.com.br
10%
First@guiabolso.com.brJohn@guiabolso.com.br
8%
Last@guiabolso.com.brDoe@guiabolso.com.br
2%

Frequently Asked Questions

Where is Guiabolso's headquarters located?

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Guiabolso's main headquarters is located at 194 Rua Butantã São Paulo, São Paulo Brazil. The company has employees across 4 continents, including South AmericaAfricaAsia.

What is Guiabolso's official website and social media links?

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Guiabolso's official website is guiabolso.com.br and has social profiles on LinkedInCrunchbase.

What is Guiabolso's NAICS code?

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Guiabolso's NAICS code is 52 - Finance and Insurance.

How many employees does Guiabolso have currently?

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As of May 2026, Guiabolso has approximately 20 employees across 4 continents, including South AmericaAfricaAsia. Key team members include Founder: B. G.Product Owner: C. A.Analista De Parcerias Pl: L. H. A. C.. Explore Guiabolso's employee directory with LeadIQ.

What industry does Guiabolso belong to?

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Guiabolso operates in the Financial Services industry.

What technology does Guiabolso use?

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Guiabolso's tech stack includes HotjarAmazon Web ServicesImperva IncapsulaAtlassian JirajQuery MigratePythonCloudflare Bot ManagementGoogle Analytics.

What is Guiabolso's email format?

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Guiabolso's email format typically follows the pattern of First.Last@guiabolso.com.br. Find more Guiabolso email formats with LeadIQ.

When was Guiabolso founded?

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Guiabolso was founded in 2012.

Guiabolso

Financial ServicesSão Paulo, Brazil11-50 Employees

Guiabolso is a Brazilian fintech that offers a personal finance app designed to automate the control of users' finances. Founded in 2012 in São Paulo by Benjamin Gleason and Thiago Alvarez, the platform has grown a substantial user base, reported as more than four million people. The company describes a collaborative culture that pursues excellence, empowers teams to take ownership, and emphasizes transparency and security as foundations for trust.

Based in São Paulo, Guiabolso operates within the financial services sector and has earned recognition for its technology and innovation through multiple awards in the mid-2010s. It counts notable advisers, including Neil Daswani and Guilherme Horn, and maintains partnerships with Endeavor and Harvard Business School. The app has been prominent in events and media coverage, reflecting its ongoing relevance in Brazil's digital finance landscape.

Section iconCompany Overview

Headquarters
194 Rua Butantã São Paulo, São Paulo Brazil
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Guiabolso's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Guiabolso's revenue is estimated to be in the range of $25M$50M

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