Insights

Expanding Product Line Guinness World Records is actively broadening its product offerings with upcoming editions focused on Soccer and Gaming categories, providing opportunities to tailor marketing campaigns or sponsorships targeting sports and gaming communities.

Global Distribution Growth Recent distribution partnerships, such as with Two Rivers Distribution in the U.S., suggest a strategic emphasis on expanding international reach, opening avenues for local brand collaborations and regional promotional campaigns.

High Audience Engagement With over 750 million TV viewers annually and more than 8 billion digital content impressions, Guinness World Records offers a substantial platform for brands to create engaging, shareable content and high-impact media campaigns.

Event & Sponsorship Opportunities Participation in major global events like Expo 2025 Osaka and high-profile sports tournaments demonstrates strong involvement in live experiences, providing opportunities for sponsorship, experiential marketing, and event activation.

Innovative Marketing Tech The company's use of advanced digital tools and technologies such as Cloudflare for bot management and targeted advertising platforms indicates an openness to exploring new digital marketing solutions and data-driven campaigns for brands.

Similar companies to Guinness World Records

Guinness World Records Tech Stack

Guinness World Records uses 8 technology products and services including 33Across, Ad Lightning, CrownPeak, and more. Explore Guinness World Records's tech stack below.

  • 33Across
    Advertising
  • Ad Lightning
    Advertising
  • CrownPeak
    Miscellaneous
  • Google Sheets
    Office Suites
  • C#
    Programming Languages
  • reCAPTCHA
    Security
  • Onsen UI
    Software Development
  • Twitter
    Widgets

Media & News

Guinness World Records's Email Address Formats

Guinness World Records uses at least 1 format(s):
Guinness World Records Email FormatsExamplePercentage
First.Last@guinnessworldrecords.comJohn.Doe@guinnessworldrecords.com
83%
Last@guinnessworldrecords.comDoe@guinnessworldrecords.com
12%
First@guinnessworldrecords.comJohn@guinnessworldrecords.com
3%
FirstLast@guinnessworldrecords.comJohnDoe@guinnessworldrecords.com
2%

Frequently Asked Questions

Where is Guinness World Records's headquarters located?

Minus sign iconPlus sign icon
Guinness World Records's main headquarters is located at London, England e14 9sh United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Guinness World Records's phone number?

Minus sign iconPlus sign icon
You can contact Guinness World Records's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Guinness World Records's official website and social media links?

Minus sign iconPlus sign icon
Guinness World Records's official website is guinnessworldrecords.com and has social profiles on LinkedIn.

What is Guinness World Records's NAICS code?

Minus sign iconPlus sign icon
Guinness World Records's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Guinness World Records have currently?

Minus sign iconPlus sign icon
As of May 2026, Guinness World Records has approximately 434 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Financial Officer: A. O.Vp Greater China And Mongolia: C. M. N.Vp Of Americas: N. P.. Explore Guinness World Records's employee directory with LeadIQ.

What industry does Guinness World Records belong to?

Minus sign iconPlus sign icon
Guinness World Records operates in the Entertainment Providers industry.

What technology does Guinness World Records use?

Minus sign iconPlus sign icon
Guinness World Records's tech stack includes 33AcrossAd LightningCrownPeakGoogle SheetsC#reCAPTCHAOnsen UITwitter.

What is Guinness World Records's email format?

Minus sign iconPlus sign icon
Guinness World Records's email format typically follows the pattern of First.Last@guinnessworldrecords.com. Find more Guinness World Records email formats with LeadIQ.

When was Guinness World Records founded?

Minus sign iconPlus sign icon
Guinness World Records was founded in 1955.

Guinness World Records

Entertainment ProvidersEngland, United Kingdom201-500 Employees

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai.
 
To date, our annual book has sold more than 155 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually.  Online, our digital content has a reach of more than 8 Billion.

Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact.  

Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact.  All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website.

Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.

Section iconCompany Overview

Headquarters
London, England e14 9sh United Kingdom
Phone number
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1955
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Guinness World Records's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Guinness World Records's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.