HubSpot Expansion GUK already uses HubSpot Analytics; there is potential to deepen HubSpot capabilities with marketing automation, CRM customization, and analytics reporting to attract more mid-market clients in science and technology sectors.

PR Platform Prowly usage aligns with their media relations focus; there is opportunity to upsell integrated PR campaigns, targeted media lists, and measurable impact dashboards tied to client outcomes.

Public Sector Growth Their client mix includes public entities and nonprofits; target EU-funded initiatives and government communications mandates with end-to-end communications and events packages, including compliance and stakeholder engagement.

Web Performance With a WordPress-based site and optimization tooling, there is a chance to upsell SEO, Core Web Vitals improvements, security hardening, and conversion-focused web development.

Regional Growth Located in the Basque Country with a focus on science, technology, and innovation, opportunities exist to expand into broader European markets with multilingual campaigns and partnerships with universities and research centers.