Insights

Global Market Reach GUND's distribution network spans across the United States, Canada, Europe, Asia, Australia, and South America, providing a broad international market presence. This wide geographic footprint offers opportunities to explore cross-border partnerships, wholesale supply arrangements, and customized regional product offerings.

Premium Brand Positioning Recognized as one of America's Greatest Brands, GUND’s reputation for quality, innovation, and huggable softness positions it as a premium plush toy manufacturer. Sales strategies could focus on positioning related products in gift, museum, or specialty retail outlets that target high-end consumers seeking quality gifts.

Innovation & Quality GUND’s attention to detail, hand-stitched facial expressions, luxurious fabrics, and soft stuffing emphasizes a commitment to high-quality, innovative plush toys. This focus opens sales opportunities with boutique retailers and premium gift stores looking for exclusive and distinguished product lines.

Industry Diversification Operating within the manufacturing sector of soft toys, GUND’s products are sold in a variety of retail environments including gift shops, department stores, and specialty outlets. There is potential to develop customized plush product lines for corporate gifting, hospitality sectors, or licensing partnerships.

Digital Engagement Potential Despite a traditional manufacturing focus, GUND’s use of digital tools such as APIs and social media indicates openness to digital marketing and e-commerce expansion. Engaging in digital sales channels, influencer collaborations, and interactive marketing can enhance reach into new customer segments.

Similar companies to GUND

GUND Tech Stack

GUND uses 8 technology products and services including Open Graph, Google Fonts API, JSON-LD, and more. Explore GUND's tech stack below.

  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Priority Hints
    Performance
  • X-Content-Type-Options
    Web & Portal Technology
  • Twitter
    Widgets

Media & News

GUND's Email Address Formats

GUND uses at least 1 format(s):
GUND Email FormatsExamplePercentage
FLast@gund.comJDoe@gund.com
98%
LFirst@gund.comDJohn@gund.com
2%

Frequently Asked Questions

Where is GUND's headquarters located?

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GUND's main headquarters is located at Edison, New Jersey 08817 United States. The company has employees across 2 continents, including North AmericaAsia.

What is GUND's phone number?

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You can contact GUND's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GUND's stock symbol?

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GUND is a publicly traded company; the company's stock symbol is BTAQ.

What is GUND's official website and social media links?

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GUND's official website is gund.com and has social profiles on LinkedIn.

What is GUND's SIC code NAICS code?

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GUND's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does GUND have currently?

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As of April 2026, GUND has approximately 60 employees across 2 continents, including North AmericaAsia. Key team members include Vice President Of Sales: L. R.Senior Vice President Of Product Development & Licensing: M. H.Marketing Director: A. B.. Explore GUND's employee directory with LeadIQ.

What industry does GUND belong to?

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GUND operates in the Manufacturing industry.

What technology does GUND use?

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GUND's tech stack includes Open GraphGoogle Fonts APIJSON-LDOWL CarouselSwiperPriority HintsX-Content-Type-OptionsTwitter.

What is GUND's email format?

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GUND's email format typically follows the pattern of FLast@gund.com. Find more GUND email formats with LeadIQ.

GUND

ManufacturingNew Jersey, United States51-200 Employees

For more than a century, GUND - a division of Enesco LLC, has been creating unique teddy bears and other soft toys recognized worldwide for their quality and innovation. Based in Edison, New Jersey, GUND distributes throughout the United States and Canada as well as in Europe, Asia, Australia and South America. GUND products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. Attention to the smallest details, hand-stitched facial expressions, luxurious fabrics, and super-soft huggable stuffing are just some of the qualities that make GUND products the most sought-after plush in the world. GUND has been recognized as one of America’s Greatest Brands by the American Brands Council – a testimony to its enduring reputation for quality, innovation, and the world’s most huggable plush toys and gifts.

Section iconCompany Overview

Headquarters
Edison, New Jersey 08817 United States
Phone number
Website
gund.com
SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
BTAQ
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    GUND's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    GUND's revenue is estimated to be in the range of $50M$100M

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