Insights

Established Brand Reputation GUND has a long-standing presence in the plush toy industry with over a century of experience, recognized for its quality, innovation, and reputation as one of America's Greatest Brands. This indicates strong customer loyalty and premium market positioning, presenting opportunities to upsell higher-end product lines or exclusive collaborations.

Global Distribution Network With distribution channels spanning the United States, Canada, Europe, Asia, Australia, and South America, GUND's extensive international reach opens potential sales channels for new product launches, licensing, and strategic partnerships in diverse markets.

Premium Product Focus GUND emphasizes handcrafted details, luxurious fabrics, and super-soft stuffing that appeal to gift, museum, and specialty retail outlets. Sales opportunities exist to target premium and niche retail segments that value high-quality, collectible plush toys.

Market Position & Awards Recognition as a top-quality and innovative brand suggests strong consumer appeal and trust, making it a compelling partner for co-branded products, licensing deals, or promotional collaborations aimed at upscale and gift-oriented retailers.

Revenue & Growth Potential With an estimated revenue range of $50 million to $100 million and a well-established manufacturing footprint, there is potential for upselling expanded product lines, licensing opportunities, or entering new retail channels to accelerate growth in emerging markets.

GUND Tech Stack

GUND uses 8 technology products and services including Open Graph, Google Fonts API, JSON-LD, and more. Explore GUND's tech stack below.

  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Priority Hints
    Performance
  • X-Content-Type-Options
    Web & Portal Technology
  • Twitter
    Widgets

GUND's Email Address Formats

GUND uses at least 1 format(s):
GUND Email FormatsExamplePercentage
FLast@gund.comJDoe@gund.com
49%
LFirst@gund.comDJohn@gund.com
1%
FLast@gund.comJDoe@gund.com
49%
LFirst@gund.comDJohn@gund.com
1%

Frequently Asked Questions

Where is GUND's headquarters located?

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GUND's main headquarters is located at Edison, New Jersey United States. The company has employees across 2 continents, including North AmericaAsia.

What is GUND's phone number?

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You can contact GUND's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GUND's stock symbol?

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GUND is a publicly traded company; the company's stock symbol is BTAQU.

What is GUND's official website and social media links?

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GUND's official website is gund.com and has social profiles on LinkedIn.

How much revenue does GUND generate?

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As of February 2026, GUND's annual revenue is estimated to be $2M.

What is GUND's SIC code NAICS code?

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GUND's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does GUND have currently?

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As of February 2026, GUND has approximately 60 employees across 2 continents, including North AmericaAsia. Key team members include Vice President Of Sales: L. R.Senior Vice President Of Product Development & Licensing: M. H.Marketing Director: A. B.. Explore GUND's employee directory with LeadIQ.

What industry does GUND belong to?

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GUND operates in the Manufacturing industry.

What technology does GUND use?

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GUND's tech stack includes Open GraphGoogle Fonts APIJSON-LDOWL CarouselSwiperPriority HintsX-Content-Type-OptionsTwitter.

What is GUND's email format?

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GUND's email format typically follows the pattern of FLast@gund.com. Find more GUND email formats with LeadIQ.

GUND

ManufacturingNew Jersey, United States51-200 Employees

For more than a century, GUND - a division of Enesco LLC, has been creating unique teddy bears and other soft toys recognized worldwide for their quality and innovation. Based in Edison, New Jersey, GUND distributes throughout the United States and Canada as well as in Europe, Asia, Australia and South America. GUND products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. Attention to the smallest details, hand-stitched facial expressions, luxurious fabrics, and super-soft huggable stuffing are just some of the qualities that make GUND products the most sought-after plush in the world. GUND has been recognized as one of America’s Greatest Brands by the American Brands Council – a testimony to its enduring reputation for quality, innovation, and the world’s most huggable plush toys and gifts.

Section iconCompany Overview

Headquarters
Edison, New Jersey United States
Phone number
Website
gund.com
SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
BTAQU
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    GUND's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    GUND's revenue is estimated to be in the range of $50M$100M

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