Weddings & Events Leverage extensive indoor and outdoor event space and year-round lodging to target luxury wedding planners, corporate retreats, and incentive groups with all-inclusive packages that combine accommodations, spa, dining, and venue services.

Dual Location Advantage Promote cross-location packages that pair Montauk's coastal appeal with Scottsdale's desert luxury, enabling destination multi-property stays and specialized itineraries for affluent travelers and repeat leisure guests.

Wellness Upsell Highlight spa and waterfront dining as premium add-ons and create bundled wellness retreats and curated culinary experiences to increase average booking value among spa enthusiasts.

Partnership Strategy Develop relationships with luxury travel advisors, wedding planners, and high-end OTAs to expand visibility in top-tier markets with co-branded campaigns and exclusive incentives.

Growth Through Events Use the substantial event facilities to pursue group business, including weddings, conferences, and social events, and explore management or operator partnerships to scale services as the brand expands.