Insights

Innovative Product Launches Guylian's recent introduction of seasonal products such as the Christmas series of chocolate seashells and the debut of their first-ever advent calendar highlight opportunities to target holiday and seasonal gifting channels. Partnering with retail outlets and e-commerce platforms for targeted holiday campaigns could boost sales during peak festive periods.

Market Expansion Strategies Guylian has demonstrated a focus on expanding its product offerings and retail presence, including partnerships like the pick & mix installation at Brussels Airport. Engaging with travel retail and duty-free channels presents a significant opportunity to reach travelers seeking premium chocolates and capitalize on impulse purchase trends.

Premium Brand Positioning As a top-three Belgian chocolate brand with a rich heritage, Guylian's unique seashell shapes and praliné fillings appeal to consumers seeking artisanal and luxury confections. Leveraging its heritage and artisanal story in targeted marketing efforts can attract high-end retail and gift shop clients looking for distinctive chocolate products.

Digital Engagement & Visibility Guylian's use of digital tools such as Google Analytics, SEO, and social media indicates active online presence. Enhancing digital campaigns with influencer collaborations or targeted advertising on platforms like Facebook and Google could increase brand visibility and drive online sales especially during seasonal peaks.

Growth through Acquisition With Lotte Wellfood's acquisition of Guylian occurring in 2008, there are prospects for further strategic growth through potential licensing, co-branding, or new product development collaborations with other premium snacks brands, especially in emerging markets where premium confectionery consumption is rising.

Guylian Tech Stack

Guylian uses 8 technology products and services including Facebook Pixel, RSS, Handlebars, and more. Explore Guylian's tech stack below.

  • Facebook Pixel
    Analytics
  • RSS
    Content Management System
  • Handlebars
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks
  • Plyr
    Video Players
  • Google Analytics
    Web Analytics
  • WPML
    Web Platform Extensions

Media & News

Guylian's Email Address Formats

Guylian uses at least 2 format(s):
Guylian Email FormatsExamplePercentage
First.Last@guylian.beJohn.Doe@guylian.be
80%
First.Middle.Last@guylian.beJohn.Michael.Doe@guylian.be
18%
First.MiddleLast@guylian.beJohn.MichaelDoe@guylian.be
2%
First.Last@guylian.comJohn.Doe@guylian.com
67%
FLast@guylian.comJDoe@guylian.com
33%

Frequently Asked Questions

What is Guylian's official website and social media links?

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Guylian's official website is guylian.com and has social profiles on LinkedIn.

What is Guylian's NAICS code?

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Guylian's NAICS code is 311 - Food Manufacturing.

How many employees does Guylian have currently?

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As of December 2025, Guylian has approximately 201 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: L. B.Head Of Finance & Transformation: A. D.Operations Director Ad Interim: T. B.. Explore Guylian's employee directory with LeadIQ.

What industry does Guylian belong to?

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Guylian operates in the Food and Beverage Manufacturing industry.

What technology does Guylian use?

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Guylian's tech stack includes Facebook PixelRSSHandlebarsYoast SEOBootstrapPlyrGoogle AnalyticsWPML.

What is Guylian's email format?

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Guylian's email format typically follows the pattern of First.Last@guylian.be. Find more Guylian email formats with LeadIQ.

When was Guylian founded?

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Guylian was founded in 1958.

Guylian

Food and Beverage ManufacturingFlanders, Belgium201-500 Employees

We can't tell you everything about us, but we can give you a taste. 

Guylian has been sharing its wonders with the world since Guy and Liliane began crafting fine Belgian chocolate in 1958.

Since then, our artisanal chocolate creations have captured gazes, charmed tastebuds, and stirred imaginations. Some say it comes down to our seashell’s irresistible praliné filling made from in-house roasted hazelnuts. Others say it’s the inspiring shapes and delicate marbling. We believe it’s the sense of delight evoked by our chocolate that makes every occasion feel like a special occasion. 

What do you say?

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
1958
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Guylian's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Guylian's revenue is estimated to be in the range of $10M$25M

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