International Market Presence Neuhaus has over 500 selling points in 50 countries, presenting opportunities for expanding sales globally and tapping into diverse market segments.

Collaboration Opportunities Recent partnerships with other confectionery brands like Dolce & Bean offer potential collaboration opportunities to cross-promote products and reach new customer bases.

Product Innovation Continuous product innovation, such as launching new chocolate statues and refreshing bonbons, can drive sales through attracting customer attention and maintaining product relevance.

Sustainability Focus Given the rise in consumer demand for sustainable products, emphasizing Neuhaus' commitment to sustainable and ethical sourcing practices could be a unique selling point and drive sales.

Digital Marketing Advantage Utilizing a tech stack that includes Google Optimize, Facebook Pixel, and Google Analytics Enhanced eCommerce provides Neuhaus with tools to optimize marketing strategies, target relevant audiences, and drive online sales growth.