Strong Market Presence Hööks is Scandinavia's leading retailer in equestrian sports with a robust physical and online presence across Sweden, Norway, Denmark, and Finland, providing extensive market coverage and a solid customer base.

Technology Integration Partnering with RELEX Solutions to implement integrated forecasting and replenishment systems indicates the company’s focus on operational efficiency and data-driven inventory management, presenting opportunities for vendors offering retail software solutions.

Diverse Customer Offerings With a broad product range catering to horse riders, horses, and dogs, Hööks targets multiple segments within the pet and equestrian markets, opening sales avenues for suppliers of pet essentials, equestrian equipment, and related accessories.

E-commerce Expansion The company’s sales through a dedicated online platform across the EU point to ongoing digital growth and e-commerce channel opportunities, especially for logistics, payment systems, and digital marketing solutions.

Financial Growth Potential With an estimated revenue between $100M and $250M and a sizable workforce, Hööks presents substantial potential for partnership in supply chain optimization, retail tech, and customer engagement tools to support its expansion goals.