Boutique scale H+A Events is a small, focused player in the events services space with 2-10 employees, presenting a high-touch, customized service model that can be scaled through targeted partnerships and selective client engagements.

Full-service upsell Position H+A as a gateway to end-to-end event delivery including association management and promotional products, enabling cross-sell opportunities to clients seeking integrated planning, logistics and merchandising.

Mid-market target With revenue in the low-to-mid multi-million range and a contrasting footprint to mega-agencies, pursue growth through mid-market associations and small- to mid-size corporate events that require personalized attention and creative solutions.

Tech-enabled value Leverage and upsell on existing tech stack benefits such as Wix for ecommerce, Google Cloud for reliable hosting and data handling, and Sentry for quality monitoring, to offer clients transparent, scalable event tech and post-event analytics.

Partner-led expansion Use the company’s quoted history since 1996 and emphasis on lasting partnerships to pursue alliance or referral partnerships with larger agencies, suppliers, and sponsors to win larger, joint opportunities and expand capabilities.