HabitAware Employee Directory
Wellness and Fitness ServicesMinnesota, United States2-10 Employees
HabitAware is a wellness and fitness technology company based in Minneapolis, Minnesota. It develops wearable devices intended to support people in changing habitual behaviors, focusing on trichotillomania, a hair-pulling disorder. The Keen smart bracelet is designed to help users curb compulsive habits by signaling urges and prompting intervention. The company serves individuals dealing with trichotillomania and similar repetitive behaviors seeking practical tools for habit management. In October 2023, HabitAware launched Trichotomania Awareness Week to raise awareness and destigmatize hair pulling, signaling its broader engagement with the condition beyond its devices.