Expansion Opportunities HabitAware is a small, Minneapolis-based wearable tech company focused on behavior change with a global potential for awareness campaigns and partner programs, suggesting opportunities with mental health nonprofits, clinics, and employers seeking wellness wearables.

Healthcare Collaboration With NIH Phase II recognition for Keen2 and NSF grants, there is credibility for healthcare-focused partnerships, clinical trials, and research collaborations that could drive B2B sales to providers, hospitals, and behavioral health clinics.

Targeted Markets Product focus on trichotillomania and compulsive behaviors points to niche consumer and clinical segments; sales motions can target dermatology, psychiatry, addiction services, and patient advocacy groups involved in BFRB treatment.

Funding Credibility Past NSF SBIR grants and public funding signals strong R&D backing, which can reassure potential customers and distributors about product viability, enabling co-marketing and grant-aligned procurement opportunities.

Strategic Partners Partnering with wellness platforms, insurance wellness programs, and employer wellness initiatives could expand adoption; highlight potential integration of HabitAware tech with existing wellness and telehealth ecosystems.