Sound control opportunity Target developers and contractors in multi-family and commercial sectors with FIRM-FILL SCM and GCU offerings that deliver enhanced IIC improvements and fire-rated designs, positioning Hacker Industries as the go-to underlayment solution for quieter, code-compliant projects.

Code compliance lever Leverage published IIC-ES 3386 and UES-474 reports and ICC-ES evaluations to accelerate specifications and reduce perceived risk for architects and inspectors, highlighting the rigorous third-party validations behind FIRM-FILL products.

Proven installed base Emphasize the extensive installation history of over three billion square feet across residential, multi-family, and commercial projects to build credibility with prospects seeking proven performance on plywood, OSB, steel deck, or concrete substrates.

Efficiency and drying Promote quick-drying gypsum underlayments that provide a flat, durable surface for finished floors, appealing to contractors aiming to minimize downtime and speed project turnover without sacrificing quality.

Growth and reach Position Hacker Industries as a specialized, established supplier with global references, while targeting mid-market to large contractors and distributors who can benefit from scalable underlayment solutions and robust support services.