Acquisition Strategy Mapei's recent acquisition of Wykamol Group presents a sales opportunity to cross-sell their waterproofing, damp proofing, and structural repair systems to a broader customer base, leveraging both companies' expertise.

Product Expansion The launch of Mapecube, a range of concrete admixtures, and Manufactured Stone Veneer Systems provide a chance for sales development reps to introduce innovative products to existing and potential clients, tapping into the demand for cutting-edge construction solutions.

Social Responsibility Mapei's investment in the American Red Cross not only demonstrates corporate social responsibility but also opens doors for sales professionals to build relationships with clients who value working with socially conscious partners.

Event Sponsorship Mapei's partnership with Andretti Global in the NTT INDYCAR SERIES season presents a unique opportunity for sales representatives to engage with a wide audience at high-profile events, showcasing the company's brand and products.

Innovative Product Line The introduction of Mapefibre ST 50 Twisted and the Profiles and Trims line offers sales teams a chance to promote these new products as solutions that cater to evolving construction needs, positioning Mapei as a forward-thinking provider in the market.