Global Market Presence Mapei operates in 59 countries with 98 subsidiaries, indicating a strong international footprint and extensive project opportunities across diverse regions that can be leveraged for expanding sales channels and introducing new product lines.

Sustainability Focus With an emphasis on eco-friendly and sustainable building products, there is significant potential to target environmentally conscious construction firms and architects seeking innovative, green solutions in architectural and infrastructural projects.

Industry Recognition Being recognized as one of the world's best companies positions Mapei as a trusted brand, making it easier to establish partnerships and upsell to clients who prioritize vendor reputation and quality assurance in the building industry.

Event Engagement Mapei's active participation in high-profile industry events such as sports championships and sustainability summits presents opportunities for targeted outreach and relationship building with decision-makers involved in large-scale projects.

Innovation and Technology Utilizing advanced digital tools like SAP, Salesforce, and a developing B2B portal shows a commitment to innovation, opening doors for enterprise collaboration, custom solutions, and integrated supply chain opportunities that can be promoted to large construction and manufacturing clients.