Family owned trust Leverage Haglin Automotive’s long-standing family-led reputation and local trust in Boulder since 1981 to position services as reliable, personalized care with strong warranty promises to differentiate from larger chains.

Strong warranty Promote the 3 year, 36,000 mile warranty and free towing/roadside with any service as a differentiator for maintenance packages and bundled service plans to increase average ticket size.

Full service focus Target expansion into preventative maintenance programs and comprehensive vehicle inspections for all makes and models, highlighting expertise in domestic and import repairs and potential upsell of diagnostics and preventive care.

Local market depth Capitalize on Boulder County prominence by offering concierge scheduling, shuttle service, and neighborhood outreach to convert nearby residents and students’ families into recurring customers.

Tech and data Utilize and promote modern tech stack and online presence, including Google conversions tracking, to optimize digital marketing, capture new leads, and measure ROI on service promos and warranty campaigns.