Strategic partnerships Haire Group is the exclusive US & Canadian agent for a leading global machinery manufacturer in the corrugated industry, plus operates a 24/7 support center via DFA Technical Support Center. This indicates opportunities to upsell extended service contracts, spare parts bundles, and premium maintenance programs to existing buyers.

New product launches Recent introduction of Apstar GTS and the FD 618 mini flexo folder gluer signals a growing product portfolio. Target customers upgrading lines or expanding capacity may be receptive to modern converting solutions, added automation, and complementary equipment purchases.

Growth in leadership Multiple strategic hires across project management, account management, and client services in 2024–2026 suggest active expansion and greater regional coverage. Sales teams can leverage these roles to coordinate cross-sell opportunities, training offerings, and turnkey project management services.

Operations uptime With 24/7 professional service emphasis and strong uptime focus, there is a clear need for predictive maintenance, remote monitoring, and rapid parts delivery. Propose managed service plans, remote diagnostics, and SLA-based support to reduce downtime for customers.

Mid-market focus Company size (51–200 employees) and revenue range ($25–50M) place Haire Group squarely in the mid-market segment. Develop value propositions around total cost of ownership, turnkey project delivery, and scalable automation tools to win mid-sized packaging and converting operations upgrading their lines.