Expansion into multiple entities HALA has expanded its presence into multiple entities across UAE, Saudi Arabia, and Egypt, offering a range of solutions for merchants. This expansion provides an opportunity for cross-selling and upselling services to a diverse customer base.

Strategic acquisitions and partnerships HALA has made strategic acquisitions like Intella and partnerships with Rituals Group, demonstrating a proactive approach to growth. Leveraging these partnerships can open doors for collaborative sales initiatives and access to new customer segments.

Tech-savvy solutions for SMEs With cutting-edge technological tools like Cloudflare, Google Tag Manager, and Mautic in its tech stack, HALA offers innovative solutions for SMEs. Aligning sales pitches with the tech features can highlight competitive advantages and attract tech-focused clients.

Financial health and funding HALA's revenue falls within the range of $10M to $50M, indicating a healthy financial position. Understanding their financial standing can help in negotiating deals and partnerships with confidence in the company's stability.

Market recognition and growth HALA has received financing, acquired companies, and partnered with prominent brands like Careem Pay. This market recognition can be leveraged in sales pitches to build credibility and trust among potential clients, showcasing the company's growth trajectory.