Fan Engagement Growth Heritage and current fan fervor combined with recent enhancements to Ticats Together and new stadium experiences present opportunities to upsell premium fan experiences, loyalty programs, and sponsorship activations that deepen season-ticket holder engagement.

Brand Partnerships Recent and ongoing partnerships with Stelco, Mohawk College, and potential corporate sponsors indicate a receptive environment for expanded sponsorship packages, community initiatives, and experiential marketing during game days.

Community & Education The collaboration with Mohawk College signals a pathway to student engagement programs, internships, and campus-based events that could be monetized through targeted experiential activations and branded content initiatives.

Media & Digital Active use of social and digital platforms alongside a modernized game-day experience suggests expansion opportunities for digital sponsorships, content partnerships, and data-driven marketing campaigns leveraging fan insights.

Coaching & Talent Recent coaching appointments and finalist recognition for football operations openings indicate potential sales discussions around coaching clinics, branded clinics, and performance analytics partnerships to attract youth and amateur football segments.