Fan engagement partnerships Opportunity to upsell stadium experiences, interactive gameday enhancements, and presenting partnerships (e.g., Stelco) to deepen sponsor activations and fan engagement through Ticats Together and related platforms.

Community & education Leverage the Mohawk College partnership for student learning, mentorship, and community programs to offer sponsorships, internships, campus events, and talent pipelines for potential B2B collaborations and brand exposure.

Analytics & CRM Utilize the club’s tech stack (Salesforce Marketing Cloud, Braze, Piwik PRO) to propose data-driven marketing services, CRM integrations, targeted fan segmentation, and customized sponsor reporting for enhanced ROI.

Media & sponsorship lift Capitalize on recent stadium enhancements and visibility in 2026 to pitch premium naming rights, digital advertising, and exclusive fan spaces aligned with Stelco and other partners.

Coach & ops innovation Tap into leadership changes and awards recognition to offer consulting, scouting/ops analytics, and technology-driven team performance solutions that could align with league-wide initiatives and potential vendor opportunities.