Niche branding Target mid-size brands seeking cohesive visual identity across channels. Handelan-Pedersen’s history in brand communications and emphasis on graphic design makes them suitable for clients needing strategic identity, packaging, and corporate communications.

Boutique capability With 11-50 employees and a long-standing focus on brand communications, position as a nimble partner for marketing teams requiring high-quality design work with faster turnaround compared to larger agencies.

High-profile portfolio Leverage existing clients such as Motorola, Alcatel-Lucent, and American Marketing Association to prospect similarly sized enterprises in technology, professional associations, and consumer brands that value design-led differentiation.

Digital design stack Highlight expertise in web, packaging, and digital collateral using tools like DreamWeaver, Google Fonts API, and Google Cloud to offer integrated design and web assets, appealing to clients seeking consistent online and offline brand assets.

Growth opportunities With revenue under one million and a flexible structure, pursue expansion via retainer-based branding programs, channel marketing assets, and advertising collateral packages to scale revenue while maintaining boutique service.