Gen Z Career Platform Handshake serves as a specialized career platform for Gen Z individuals, providing a unique opportunity to connect with a vast network of students, alumni, employers, and career educators. This focus on the younger generation can be leveraged to tailor sales approaches and offerings that resonate with this demographic.

Diverse Customer Base With nearly 1 million diverse companies utilizing Handshake's services, ranging from Fortune 500 corporations to startups and healthcare systems, there is a wide range of sales opportunities across various industry sectors. Tailoring solutions to meet the specific needs of such a varied customer base can lead to successful sales outcomes.

Competitive Positioning Handshake's competitive landscape includes established players like Glassdoor and LinkedIn, but its niche focus on Gen Z and innovative tech stack can set it apart in the market. Highlighting these unique selling points in sales pitches can help position Handshake as a valuable and differentiated solution to prospects.

Financially Robust With reported revenue in the range of $100M - 1B and funding totaling $200M, Handshake demonstrates financial stability and growth potential. This information can be used to instill confidence in potential clients regarding Handshake's ability to deliver long-term value and support for their career development needs.

Tech-forward Approach By utilizing a modern tech stack comprising tools like TikTok Pixel, Python, and Linux, Handshake showcases a tech-forward approach. Emphasizing the platform's technological capabilities and integration potential in sales conversations can attract tech-savvy customers looking for innovative solutions.