Large school adoption Target public and private preschools and elementary districts already using Get Set for School and potential expansion to districts familiar with Handwriting Without Tears’ classroom materials, highlighting opportunities for bundled or expanded curricula and professional development.

Curriculum ecosystem Cross-sell Keyboarding Without Tears alongside handwriting programs to schools focusing on early computer literacy, digital citizenship, and cross-curricular activities, expanding the product suite beyond handwriting instruction.

Professional development Leverage demand for teacher training and resources by offering scalable PD programs, webinars, and implementation support as a recurring revenue stream to districts seeking instructional efficacy and compliance with developmentally appropriate practices.

Growth opportunity With revenue in the lower mid-market range and a track record of over three million students served, position as a trusted, award-winning partner to increase market share through targeted outreach to teachers, administrators, and decision-makers in education.

Competitive positioning Emphasize inclusivity, ease of use, and developmentally appropriate materials to differentiate from competitors, while signaling a scalable, forward-thinking culture that appeals to schools focused on innovation and change management.