Growing Market Presence HANON operates within the niche of premium sneakers and streetwear, serving an international sneaker community that values exclusive and high-quality products. Its reputation for collaborations and limited-edition footwear presents opportunities to expand partnerships with brands seeking to target a similar demographic.

E-Commerce Focus With a robust online presence featuring platforms like Shopify and targeted digital advertising through Google Ads, HANON is well-positioned to capitalize on direct-to-consumer sales channels. Enhancing digital marketing efforts or adding new e-commerce features could further boost sales.

Targeted Customer Base HANON’s core customers are streetwear enthusiasts and sneaker collectors, indicating potential for customized marketing campaigns, loyalty programs, and exclusive product drops to increase customer retention and lifetime value.

Potential for Brand Collaborations As a recognized name for footwear collaborations and unique apparel, HANON has opportunities to partner with international brands or explore co-branded collections to attract new customer segments and elevate its market visibility.

Expansion Opportunities Located in a small Scottish town with expansion to larger markets, HANON might consider exploring additional retail partnerships or pop-up shops in international fashion hubs to increase brand exposure and access new regional markets.