Insights

Global online focus Caliroots generates the principal part of its sales internationally via online shops, indicating a strong appetite for scalable digital channels and potential for cross-border partnerships, wholesale collaborations, or drop-ship programs to expand reach.

Premium streetwear positioning With leadership in sneakers and streetwear and partnerships with premium brands, there is an opportunity to propose limited-edition drops, co-branded capsules, or exclusive access programs to attract higher-margin, brand-conscious customers.

Strategic brand partnerships Past collaborations with Ellesse, Diemme, Schott NYC, TRIWA, and Hollywood/SOTO acquisitions suggest Caliroots is open to new brand partnerships and curated capsules that can be leveraged for joint marketing and new product categories.

Growth through financing Recent investment activity and a revenue base in the low-to-mid single digits USD millions imply capacity for scaled marketing, inventory expansion, and regional diversification supported by potential financing deals or vendor terms.

Omnichannel potential Despite a global online focus, Caliroots operates five physical stores, presenting opportunities to blend online and offline experiences, in-store exclusives, flash events, and loyalty programs to boost customer lifetime value.

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Caliroots Tech Stack

Caliroots uses 8 technology products and services including Criteo, Hotjar, iCIMS, and more. Explore Caliroots's tech stack below.

Caliroots's Email Address Formats

Caliroots uses at least 3 email formats:
Caliroots Email FormatsExamplePercentage
First.Last@caliroots.comJohn.Doe@caliroots.com
80%
First@caliroots.comJohn@caliroots.com
15%
First.Middle@caliroots.comJohn.Michael@caliroots.com
5%

Frequently Asked Questions

What is Caliroots's official website and social media links?

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Caliroots's official website is caliroots.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Caliroots generate?

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As of August 2026, Caliroots's annual revenue is estimated to be $1M - $10M.

What is Caliroots's NAICS code?

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Caliroots's NAICS code is 44-45 - Retail Trade.

How many employees does Caliroots have currently?

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As of August 2026, Caliroots has approximately 25 employees across 3 continents, including Europe, Asia and North America. Key team members include Brand Manager: S. L., Warehouse Manager: A. S. and Butikssäljare: E. M. Explore Caliroots's employee directory with LeadIQ.

What industry does Caliroots belong to?

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Caliroots operates in the Retail industry.

What technology does Caliroots use?

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Caliroots's tech stack includes Criteo, Hotjar, iCIMS, Shopify, Google Workspace, Mailgun, Klaviyo and PayPal.

What is Caliroots's email format?

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Caliroots's email format typically follows the pattern of First.Last@caliroots.com. Find more Caliroots email formats with LeadIQ.

How much funding has Caliroots raised to date?

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As of August 2026, Caliroots has raised $5.9M in funding. The last funding round occurred on Aug 14, 2019 for $1.9M.

When was Caliroots founded?

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Caliroots was founded in 2003.
Caliroots logo

Caliroots

RetailStockholm, Sweden11-50 Employees

Caliroots is a Swedish retailer founded in 2003 that has developed a leadership position in sneakers, streetwear, and selected premium brands. Based in Stockholm, the company operates global online shops alongside five physical stores and has expanded its footprint through acquisitions of Hollywood in 2014 and SOTO in 2016. The business is focused on serving international customers through its digital channels, with a broad assortment across its core categories. Its customer base comprises shoppers seeking sneakers and streetwear, and the company aims to be the leading destination for those products. In 2019, Caliroots announced a collaboration with Ellesse, reflecting ongoing brand partnerships.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $5.9M

    Caliroots has raised a total of $5.9M of funding over 4 rounds. Their latest funding round was raised on Aug 14, 2019 in the amount of $1.9M as a Venture Round.

  • $1M - $10M

    Caliroots's revenue is estimated to be in the range of $1M - $10M

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