Expanding Market Presence Hanson Building Materials serves a diverse customer base including builders, remodelers, and homeowners within the Minnesota region, representing an opportunity to increase market penetration by expanding geographic reach or enhancing service offerings.

Technology Utilization The company's adoption of advanced platforms like Google Cloud and Wix eCommerce suggests openness to digital solutions, which can be leveraged to upsell online ordering systems, digital marketing services, or tech-driven customer engagement tools.

Growth Potential With a revenue range of one to ten million dollars and a family-run operation, there is significant potential for scaling operations, possibly through strategic partnerships or expanding product lines to larger commercial clients.

Industry Positioning Positioned as a smaller competitor alongside industry giants, Hanson can benefit from tailored marketing and sales strategies focused on local personalization, quicker response times, and niche product offerings to capture additional market share.

Upselling Opportunities Given its focus on siding, roofing, and windows, there are multiple cross-sell opportunities to existing clients by bundling products, offering custom solutions, or providing complementary construction materials to increase average sales per customer.