Premium Natural Products Happy Howie's emphasizes the use of natural, high-quality ingredients without artificial additives, appealing to health-conscious pet owners seeking premium treats for their dogs. This focus on quality can be leveraged to position higher-end product offerings or specialty treats.

Local Brand Identity With a strong Detroit heritage and proximity to well-known local brands, Happy Howie's can market itself as a locally rooted, authentic brand that resonates with consumers who value supporting regional businesses, opening up opportunities for collaborations and regional promotions.

Expanding Market Reach Serving nationwide, Happy Howie's has demonstrated capacity for scalable production and distribution, indicating potential for growth into new markets or retail partnerships, especially with specialty pet stores that emphasize natural and artisanal pet products.

Product Diversification Offering a variety of treats in different formats and flavors provides multiple cross-selling opportunities, and the company's emphasis on freshness and quality could attract pet owners interested in customized or limited-edition treats, increasing repeat sales.

Technology Adoption Utilizing digital tools like Mailchimp and multimedia content via YouTube suggests a strong online presence. This foundation can be expanded with targeted digital marketing campaigns and e-commerce initiatives to reach a broader customer base and boost direct sales.