Growth Potential As a small-scale Events Services company with a dedicated team, Happy Salon may benefit from tailored solutions that support business expansion, marketing efforts, and client engagement strategies to increase market presence.

Digital Presence With an active online presence on platforms like Facebook and a website built with Squarespace, Happy Salon presents opportunities for digital advertising, website optimization, and social media marketing to attract new customers and boost bookings.

Technology Usage Utilizing technologies such as Google Fonts API and jQuery indicates a focus on web aesthetics and functionality, suggesting a potential need for advanced digital tools or services to enhance customer experience and operational efficiency.

Industry Competition Compared to larger competitors like Blo Blow Dry Bar and milk + honey, Happy Salon can explore innovative service packages or loyalty programs to differentiate itself locally and capture a larger share of the events and beauty market.

Market Trends The emphasis on events services aligns with evolving consumer demand for personalized and memorable event experiences, providing opportunities to offer specialized packages, technology-integrated solutions, or partnerships that meet current market trends.