Sustainability/Experience Established golf and beach club with a long-running, high-quality course designed by Pete Dye and a scenic lakeside setting, presenting opportunities to upsell premium memberships, event packages, and high-margin hospitality experiences to attract new members and corporate groups.

Tech & Security Existing tech stack includes AWS, Kentico, Microsoft 365, and security awareness with KnowBe4, plus media tools. Potential to offer enhanced digital marketing services, secure member portals, online tee times, and targeted campaigns for member recruitment and sponsor partnerships.

Revenue Scale Projected revenue in the 50 to 100 million range with a mid-sized team, indicating room for services that optimize operations, guest experiences, and revenue per round through ancillary sales, events, and sponsorships.

Market Positioning Competitive landscape includes other regional clubs with similar revenue bands; position Harbour Trees as a premier Midwest destination for golfing and social gatherings, enabling cross-sell of private events, tournaments, and corporate retreats to expand B2B revenue.

Engagement & Growth Strong community setting near Morse Reservoir and established since 1973; highlight opportunities to scale member engagement programs, loyalty initiatives, and targeted outreach to local businesses for partnerships, memberships, and event hosting.