Insights

Innovation and New Products HARIBO is actively expanding its product portfolio with innovative launches such as Sour Sodas and Tropical variants, creating opportunities to cross-sell related products and promote seasonal or limited-edition promotions to attract diverse consumer segments.

Global Expansion The recent facility expansion in the UK to support increased demand indicates potential for further regional growth and partnerships with local suppliers or distributors to strengthen distribution channels in key markets.

Brand Engagement HARIBO’s participation in regional exhibitions like TFWA Asia Pacific highlights efforts to target the Gen Z demographic and travel retail channels, offering opportunities to collaborate on customized packaging, exclusive offers, and promotional campaigns targeting high-growth retail segments.

Product Diversification Recent product renovations, such as the enhanced Haribo Starmix, coupled with new tropical flavors, suggest opportunities to upsell new variants and explore flavor customization or packaging innovations tailored to regional tastes and preferences.

Operational and Quality Focus HARIBO’s proactive recall of certain batches demonstrates a commitment to quality and safety, creating an opening to highlight premium quality assurance in marketing efforts and develop trust with retailers and consumers seeking dependable confectionery products.

Similar companies to HARIBO of America, Inc.

HARIBO of America, Inc. Tech Stack

HARIBO of America, Inc. uses 8 technology products and services including Power BI, SPINS, ABAP, and more. Explore HARIBO of America, Inc.'s tech stack below.

  • Power BI
    Business Intelligence
  • SPINS
    E-commerce Analytics Software
  • ABAP
    Enterprise
  • SAP Order to Cash
    Enterprise Resource Planning
  • SuccessFactors
    Human Resource Management System
  • Cisco
    Network Hardware
  • Google
    Search Engines
  • HSTS
    Security

Media & News

HARIBO of America, Inc.'s Email Address Formats

HARIBO of America, Inc. uses at least 1 format(s):
HARIBO of America, Inc. Email FormatsExamplePercentage
First.Last@haribo.comJohn.Doe@haribo.com
96%
First.Middle@haribo.comJohn.Michael@haribo.com
2%
Last.First@haribo.comDoe.John@haribo.com
1%
First.MiddleLast@haribo.comJohn.MichaelDoe@haribo.com
1%

Frequently Asked Questions

What is HARIBO of America, Inc.'s phone number?

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You can contact HARIBO of America, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HARIBO of America, Inc.'s official website and social media links?

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HARIBO of America, Inc.'s official website is haribo.com and has social profiles on LinkedIn.

What is HARIBO of America, Inc.'s SIC code NAICS code?

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HARIBO of America, Inc.'s SIC code is 5145 - Confectionery NAICS code is 31-33 - Manufacturing.

How many employees does HARIBO of America, Inc. have currently?

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As of December 2025, HARIBO of America, Inc. has approximately 273 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: W. A.Head Of Retail: M. P.Head Of Engineering And Maintenance: B. B.. Explore HARIBO of America, Inc.'s employee directory with LeadIQ.

What industry does HARIBO of America, Inc. belong to?

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HARIBO of America, Inc. operates in the Manufacturing industry.

What technology does HARIBO of America, Inc. use?

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HARIBO of America, Inc.'s tech stack includes Power BISPINSABAPSAP Order to CashSuccessFactorsCiscoGoogleHSTS.

What is HARIBO of America, Inc.'s email format?

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HARIBO of America, Inc.'s email format typically follows the pattern of First.Last@haribo.com. Find more HARIBO of America, Inc. email formats with LeadIQ.

When was HARIBO of America, Inc. founded?

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HARIBO of America, Inc. was founded in 1920.

HARIBO of America, Inc.

ManufacturingIllinois, United States201-500 Employees

As the No. 1 fruit gum brand with around 8,500 employees in 26 countries, we focus on top quality and unique team spirit of the HARIBO Family. Practical experience, pleasure and job security make us a top employer. All over the world, our employees live their brand joy and drive HARIBO forward every day. We have been supporting them since 1920 with trust, courage to pragmatism and focus. 
As part of the HARIBO family, you benefit from freedom, responsibility and the opportunity to grow as a team with our global brand over the long term. Almost 100 years of experience and our very own successes enable you to be part of varied and challenging tasks. An international but still familiar working environment creates the perfect mix for a broad network and individual development. Become a valued member of the HARIBO Family -and get ready for a long-term career path. 
Experience the success of practice and quality - let's work together to make the world even more colorful!!

Section iconCompany Overview

Phone number
Website
haribo.com
SIC Code
5145 - Confectionery
NAICS Code
31-33 - Manufacturing
Founded
1920
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    HARIBO of America, Inc.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    HARIBO of America, Inc.'s revenue is estimated to be in the range of $100M$250M

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