Design Build Edge Harjo is an award-winning design-build firm focused on mid-to-large residential remodeling in Seattle. This positions the company to win high-value projects by offering single-source accountability and faster completion. Sales plays include highlighting awards and Ballard roots in proposals, developing compelling case studies, and pursuing homeowners planning major renovations with integrated design-build packages.

Marketing Optimization The existing tech stack with Hotjar, HubSpot Analytics, Google Search Console, and Cloudflare provides a solid foundation for growth. Sales plays include offering a marketing-led lead generation package: SEO and content to attract remodel inquiries, site optimizations to improve conversion, and a HubSpot-driven nurture program to move inquiries toward design-build projects.

Strategic Partnerships Harjo can unlock more projects through collaborations with real estate agents, architects, interior designers, and property managers. Sales plays include referral agreements, co-branded marketing, and pre-construction collaboration to source larger, design-build remodels for sellers, investors, or developers.

Regional Expansion Seattle-centric focus presents growth potential by expanding to nearby Puget Sound markets and multi-unit condo or rental renovations. Sales plays include targeting developers and property management firms outside Ballard, piloting regional expansion programs, and demonstrating capacity to manage complex design-build projects with strong project controls.

Competitive Differentiation Harjo's local expertise, award-winning design-build approach, and focus on improving clients’ lives offer a clear competitive edge over national contractors. Sales plays include messaging around single-point accountability, risk reduction, and client outcomes, leveraging testimonials and case studies, and packaging ongoing maintenance or post-construction services as long-term revenue streams.