Loyalty Program Expansion Harkins Theatres recently launched Loyalty Cups and Loyalty T-Shirts, enhancing customer engagement and promoting repeat business. Leveraging this success, targeting businesses looking to implement or revamp their loyalty programs could be a lucrative sales opportunity.

Dine-In Theater Concept With the successful debut of their first dine-in theater concept, Harkins Theatres has tapped into a growing trend in the entertainment industry. This presents an opening to engage with commercial developers or investors interested in incorporating unique dine-in experiences within their properties.

90th Anniversary Celebrations As Harkins Theatres marks its 90th anniversary with a themed loyalty cup, there is an opportunity to collaborate with event planning companies or promotional merchandise suppliers seeking partnerships for special anniversary campaigns or branded merchandise.

Promotion of Key Personnel The recent promotions within Harkins Theatres' executive team, including the appointment of a new President and Vice President, indicate potential organizational growth. Engaging with HR consulting firms or leadership training providers to support their talent development strategies could yield sales opportunities.

Industry Alignment and Competitor Analysis In the context of the entertainment industry, Harkins Theatres' positioning as a family-owned chain and its revenue range compared to similar companies like Marcus Theatres and Bow Tie Cinemas can provide insights for competitive analysis. Sales professionals specializing in benchmarking or market research could leverage this data to offer strategic guidance to competitor theaters.