Premium Experience Expansion Harkins is remodeling its Norterra location adding premium auditoriums and Arizona's first 4-D E-Motion theater, underscoring demand for immersive cinema. This creates sales opportunities for motion seating systems, advanced projection and sound, sensory effects vendors, and premium concessions upgrades.

Loyalty Program Growth The 2026 Loyalty Cup launch demonstrates strong consumer engagement and repeat visits. Opportunity for CRM and loyalty platform providers to enhance data-driven promotions, integrate with point-of-sale and concessions, and drive targeted upsell campaigns around events and new formats.

Regional Scale Advantage As the largest family-owned chain with hundreds of screens across the Western U.S. and ongoing office expansions, Harkins offers multiple-site procurement opportunities for concessions, equipment, maintenance services, and upgrades across a growing footprint.

Diversified Experiences The BackLot concept expands into bowling, arcade, and sports-bar experiences, presenting cross-sell potential for entertainment technology, arcade hardware, food and beverage concepts, and integrated venue management solutions.

Technology Enablement With a modern tech stack including Sitefinity, SharePoint, UltiPro and .NET, there are opportunities to offer digital transformation services such as CMS and CRM integrations, marketing automation, cybersecurity, and digital signage or venue-management software.